Increase Repeat Purchase Revenues
to 80.52%

About Counter Culture DIY

Counter Culture DIY sells professional-grade artist and craftsman supplies, from epoxy and resin to tools and project kits. With a wide range of applications, Counter Culture DIY sparks creativity!

Objectives

Counter Culture DIY were searching for a software with a data science based approach to achieve two primary objectives:

  • Improve customer retention
  • Increase repeat purchase revenue

The Solution: Zinrelo’s Loyalty Rewards platform powered by data analytics

Zinrelo’s loyalty rewards program utilized data science to design & launch an optimized loyalty program with the following features:

  • 360-degree engagement with customers
  • Optimized accrual & payout rates
  • Structured loyalty tiers

About Counter Culture DIY

Counter Culture DIY sells professional-grade artist and craftsman supplies, from epoxy and resin to tools and project kits. With a wide range of applications, Counter Culture DIY sparks creativity!

Objectives

Counter Culture DIY were searching for a software with a data science based approach to achieve two primary objectives:

  • Improve customer retention
  • Increase repeat purchase revenue

The Solution: Zinrelo’s Loyalty Rewards platform powered by data analytics

Zinrelo’s loyalty rewards program utilized data science to design & launch an optimized loyalty program with the following features:

  • 360-degree engagement with customers
  • Optimized accrual & payout rates
  • Structured loyalty tiers

“The number of customers purchasing 5 times or more has increased by 87%. Such an increase in customer retention and revenues in spite of the difficult conditions of the pandemic has been a true testament to what Zinrelo’s loyalty platform can help you achieve.”

Barry Brown
Owner of Counter Culture DIY

Experience the Zinrelo Loyalty Rewards Platform to Believe it!

Rewards Program Results

Increase in
Customer Retention
by 77.73%

Increase in
Repeat Purchase Revenue
by 80.52%

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