About Jeffers Pet
Jeffers Pet, a prominent player in the American pet supply industry for over 45 years, is renowned for its outstanding customer service and commitment to excellence. Based in Dothan, Alabama, this privately owned company offers high-quality products at reasonable prices, earning a loyal customer base.
Operating through its website, www.jeffers.com, and a widely distributed catalog, Jeffers Pet serves a diverse clientele seeking dependable animal health supplies. In an industry where customer loyalty is crucial, Jeffers Pet sets a new benchmark in customer engagement and retention strategies by implementing a sophisticated loyalty program to significantly enhance key business metrics.
Objectives and challenges
- Increase the revenue per member (RPM).
- Improve customer retention rates.
- Boost the purchase frequency (PF).
- Elevate the average order value (AOV).
