About Jelly Belly
Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!
Objectives and challenges
- Improve customer retention and repeat purchase revenues
- Increase customer reviews and engagement
The solution: A rewards program
To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.
- PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
- The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.
We achieved a 77% increase in customer retention. The results were amazing!
Bryan Pergakis
Digital Marketing | Jelly Belly