Coalition loyalty programs

Unite brands, amplify loyalty

Coalition loyalty programs bring together multiple brands under one cohesive loyalty umbrella. This strategic alliance allows customers to earn and redeem rewards seamlessly across participating businesses, fostering deeper customer relationships and brand affinity. Leverage Zinrelo’s platform to create tailored loyalty programs that can scale across multiple brands, and create a robust coalition loyalty program that amplifies customer engagement and loyalty across diverse brands.

Essential features that build loyalty

Create seamless, cross-branded experiences that enhance customer satisfaction and loyalty through innovative, collaborative reward solutions.

Unified membership

Combine loyalty memberships across different businesses for a unified customer experience.

Points pooling

Allow customers to pool points earned from different brands.

Multi-channel redemption

Enable points redemption through various channels, online and offline.

Maximizing loyalty with coalition programs

Enhance customer experience and drive growth through seamless collaboration and shared rewards across a network of complementary brands.

Increased Customer Engagement

Boost interactions and loyalty by offering collaborative rewards and promotions across partner brands.

Broader Customer Base

Reach new customers through partner networks and expand market visibility with strategic alliances.

Cost Efficiency

Share costs and resources across brands, optimizing expenses and improving overall efficiency.

Deeper Customer Insights

Gain valuable data on customer behavior, enabling more effective, targeted marketing efforts.

Higher Spending Potential

Encourage larger purchases and loyalty with coalition rewards and synergistic brand partnerships.

Implementing coalition programs

Zinrelo integrates multiple brands into one loyalty network, enabling customers to earn and redeem rewards seamlessly across all participating brands.

01

Form strategic partnerships

Collaborate with complementary brands to create a coalition network, defining shared goals and benefits.

02

Integrate loyalty systems

Synchronize Zinrelo’s loyalty platform with coalition partners to ensure smooth points accumulation and redemption across the network.

03

Customize rewards and offers

Design joint rewards and incentives tailored to the coalition’s customer base, enhancing appeal and engagement.

04

Launch and monitor

Roll out the coalition program, track performance and customer interactions, and adjust strategies based on insights and feedback.

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Tailored coalition rewards

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Tailored coalition rewards

Custom reward structures
Create unique reward structures that appeal to diverse customer preferences.
Partner-specific offers
Shared loyalty currency
Cross-promotional opportunities
Co-branded experiences

Transforming loyalty with real results

Learn how Zinrelo's innovative loyalty solutions have helped businesses across various industries elevate their loyalty initiatives and achieve measurable outcomes.
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26%
Revenue uplift
in 6 months

quotes image quote Life nutrition has been loved by its customers over the years. Zinrelo has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.

Bryant s

CEO, Life Nutrition

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Bryant s

CEO, Life Nutrition

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65%
Increase in
customer retention

quotes image quote We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.

Annette berg

Director of customer experience

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Annette berg

Director of customer experience

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46%
Increases in Repeat
purchase revenue

quotes image quote Zinrelo identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.

Natalie novak-bauss

Owner of KPS Essentials

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Natalie novak-bauss

Owner of KPS Essentials

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84%
Increased repeat
purchase revenue

quotes image quote We witnessed an impressive 84% lift in our revenues in just three months. This is amazing!” commented Somer Bromwell, Senior Digital Marketing Manager at Essence Cosmetics. “We are delighted to see the immense value delivered by Zinrelo in such a short time frame!

Somer Bromwell

Senior Digital Marketing Manager at Essence Cosmetics

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Somer Bromwell

Senior Digital Marketing Manager at Essence Cosmetics

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21%
Increase repeat purchase
revenue in 3 months

quotes image quote Zinrelo’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding. I am excited to see how Zinrelo can further improve our business growth.

Bill Lindsay

President at Stage 3 Motorsports

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Bill Lindsay

President at Stage 3 Motorsports

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Seamlessly integrate Zinrelo with your business ecosystem

Zinrelo offers a vast network of integrations and partnerships, providing businesses with powerful tools to enhance their loyalty programs.

E-commerce integrations

Marketing automation integrations

Reviews management integrations

Platforms integrations

Agency integrations

Payments integrations

Frequently asked questions

What is a coalition loyalty program?

A coalition loyalty program is a strategic alliance of multiple brands that allows customers to earn and redeem rewards across the entire coalition network.

How do customers benefit from a coalition loyalty program?

Customers benefit from increased choice and flexibility in earning and redeeming rewards across diverse brands within the coalition.

Can coalition partners share customer data?

 Yes, coalition partners can share anonymized customer data to enhance personalization and customer experience across the network.

How can my brand join a coalition loyalty program?

Contact Zinrelo today to learn more about joining or establishing a coalition loyalty program tailored to your brand’s needs.

What types of brands are ideal for a coalition loyalty program?

Coalition loyalty programs work well for brands that complement each other and share a similar target audience. Examples include retail chains, travel partners, dining establishments, and service providers. The key is to create a coalition where each brand adds value to the customer experience.

How is the performance of a coalition loyalty program measured?

Performance is measured using metrics such as customer engagement, redemption rates, coalition-wide sales, and overall satisfaction. Zinrelo provides detailed analytics to track these metrics and assess the success of the coalition program.