Yon-Ka Paris

About Yon-Ka Paris

Yon-Ka Paris was established in 1954, a French skin care brand, pioneer and leader in aromatherapy. Yon-Ka Paris sells in the Business-to-Consumer (B2C) segment by targeting beauty needs of individual consumer. It also operates in the Business-to-Business (B2B) segment by selling to salons and spas.

Yon-Ka offers skin care for face, body and sun, for men and women, imagined and developed by a family driven by a passion for botanicals. They can be found in more than 50 countries, present in more than 5,000 of the most exclusive spas and resorts, collaborating with dermatologists and plastic surgeons.

Objectives and challenges

• Improve customer retention
• Increase the sales during slow month

The solution: A rewards program

With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, Yon-Ka Paris implemented an attractive rewards program using Zinrelo’s modern-day loyalty rewards platform.

360 Degree engagement with rewards program

Yon-Ka Paris used Zinrelo to improve customer engagement. Customers were offered multiple point earning opportunities with simple actions to create 360-degree engagement such as purchase on website, account creation, writing reviews, sharing on Facebook, Twitter and Pinterest.

The points could be redeemed for discount coupons or free products. A mix of discounts and freebies ensured that customers were motivated to take actions to earn points.

Bonus point promotions during slow season

Yon-Ka Paris offered bonus points for customers who made a purchase during their slow seasons e.g. a double points promotion. These strategies helped Yon-Ka increase their sales during slow season, thus smoothening sales seasonality.

Tier-based rewards program to engage customers

Reward tiers based on various customer segments helped drive higher participation in the rewards program.  After reaching a certain number of points, a customer is upgraded to the next tier and receives exclusive benefits from that tier. The three tiers were Beauty Enthusiast, Beauty Guru and Beauty Master. They were designed to offer users a reason to move to higher tiers.

Beauty Enthusiast
Minimum 0 points in 12 months.

Beauty Guru
Minimum 351 points in 12 months.

Beauty Master
Minimum 501 points in 12 months.

Deeper cohort-based insights for members in various rewards program tiers.

With relevant data analytics from the Zinrelo loyalty platform, Yon-Ka discovered that :-

• Customers in the Beauty Master tier, contributed to 5.03X more revenues than customers in the Beauty Enthusiast tier. Thus, encouraging customers to upgrade to a higher tier and retaining customers in the higher tier became a critical focus area.
• Data analytics helped restructure the rewards tiers so that more members could earn rewards.

Creating stronger email engagement with rewards

Yon-Ka Paris witnessed open rates that were 5x higher when the rewards program information such as points balance & rewards tier was included in regular emails. Rewards program emails received 6x higher click rates compared to non-rewards emails.

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Zinrelo rewards platform architecture

Here are some of the key architectural components that helped Yon-Ka Paris build an extremely successful and robust rewards program.

Robust scalable platform

Manage high traffic volumes with ease. AWS capabilities ensure high availability and uptime.

Data analytics

Deep data sciences for running targeted promotional campaigns using rewards points.

User friendly

Intuitive end-user dashboard to maximize points redemption.

Security

A highly secure platform.

Fully managed services

Completely handle the rewards program.

Excellent support

Prompt and friendly support staff.

Since Yon-Ka Paris was happy with the performance of the rewards program in their B2C website and the exceptional support offered by Zinrelo, Yon-Ka extended the Zinrelo loyalty platform to their B2B business as well.