While there are several challenges to the traditional automotive-retail model, it also presents opportunities. Automotive businesses will not just survive but thrive by putting the customer at the forefront, and a loyalty rewards program accomplishes this perfectly. Brands can create an optimized loyalty program for deeper customer insights to offer dynamic pricing and value-added services to encourage customers to return for service, maintenance, future vehicle, and mobility purchases.
In this infographic we cover the key aspects automotive brands must keep in mind while designing a loyalty program. The 5 essentials that can help brands to launch a high-performing loyalty program are Automotive specific loyalty features, personalized experience, Omnichannel experience, data sciences approach, tiers and gamification, and glove service. Also, we present success stories of brands that have benefited from a highly targeted data-driven loyalty program.