Customer Loyalty in Automotive Industry

Automotive retail is undergoing substantial disruption, and this will only accelerate in the coming years. Nimbler, high-tech players will introduce new business models quickly, thus further reinforcing disruption in this industry. While there are several challenges to the traditional automotive-retail model, it also presents opportunities for pivot. It is critical to lay the groundwork, build required capabilities, and capture near and long-term opportunities. Automotive businesses will not just survive but thrive by putting the customer at the forefront, and a loyalty rewards program accomplishes this perfectly.

Challenges

Customized Loyalty Program for Automotive Industry

Sample Automotive Industry Loyalty Program

Benefits

Zinrelo, with its data science first approach, is solely focused on building customer engagement, retention and repeat purchases by generating customized insights for Automotive Loyalty Program users. These insights help automotive businesses overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. This sets Zinrelo as one of the best platforms for Automotive Loyalty Program, with the customized loyalty rewards program set up to drive long term success.

Challenges

Automotive retail currently faces multiple challenges:

Customer engagement & retention

With numerous car manufacturers, dealerships and aftermarket suppliers vying for customer attention, it is difficult to engage customers and retain their loyalty.

Inability to influence customer behavior

Automotive retail witnesses high-value and low frequency purchases. With limited touchpoints, it is difficult to educate buyers and foster brand loyalty.

Reviews and referrals

Customers will not go out of their way to provide reviews or referrals. However, every referral and review can help bring in incremental revenue.

Omnichannel marketing

The continued digitization of traditional brick and motor stores has increased the importance of omnichannel marketing.

Customized Automotive Rewards Programs

Zinrelo’s customized Automotive Rewards Programs helps solve these challenges by creating a 360-degree engagement with customers and rewards them for performing various activities.

Below are some facets of Zinrelo’s Automotive Rewards Program.

Better Segmentation

Machine learning algorithms help create different customer segments based on unique attributes, preferences and previous transactional and non-transactional behavioral patterns

Helps in better & customized promotional messaging.
Aids in personalization for customers

Unique Experiences

Providing unique experiences to outshine your competitors and elicit customer loyalty

Set experiential rewards and build gamification via badges & contests to create aspirational value among customers

Omni Channel Experience:

The Zinrelo Automotive Rewards Programs will integrate with necessary e-commerce platforms, POS systems or third-party platforms to create a truly omni-channel experience.

Marketing

Get your customers to help with your marketing.

Write a review or record a video testimonial
Build traction and improve visibility on social media

Reward Tiers

Move higher spending customers to a higher tier.

It is important to pamper loyal customers
Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)

Referral

A prospect from an active customer referral is 7X more likely to convert

Members can refer new prospects

“New clients are worth thousands of dollars. Every year, if the loyalty program can help you retain just one client and get just one new client, the program will pay for itself”

Sample Automotive Loyalty Program

To illustrate what Automotive Loyalty Programs could look like, we have taken the example of Fab Auto Loyalty Program. Below are examples of a typical customer loyalty dashboard for an auto company. This is a fully customizable, white labeled dashboard that can be created with Zinrelo on the company website or mobile app

Loyalty Points Earning Activities

Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.

Loyalty Rewards

Customers can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, and lots more.

Loyalty Rewards

Customers can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, and lots more.

Loyalty History

Clients can review their points and rewards history on a single screen that they can view on your website.

Loyalty Tiers

Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.