Customer Loyalty Programs For Beauty Industry
With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Loyalty programs for beauty is the need of the hour. Beauty being an intimate industry with very personal choices of cosmetics and services, demands high level of personalization and targeting. With data analytics, cosmetic and beauty brands can accelerate their ability to personalize their approach, deliver experiences, and build engagement. To understand the relevance of loyalty programs, let us examine some of the major challenges faced by beauty industry.
Challenges
Customer Loyalty Program in Beauty
Sample Loyalty Program in Beauty
Benefits
Challenges
Beauty industry players face multiple challenges:
Zinrelo, with its data-science based approach, is solely focused on generating customized insights for beauty brands. These insights equip Zinrelo to create the best retail loyalty programs. Each program is customized for the individual beauty brands which helps them overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI.
Customer loyalty programs in beauty designed by Zinrelo helps solve the above challenges. The rewards programs create a 360-degree engagement with customers and rewards them for performing various activities.
Below are some facets of Zinrelo’s loyalty programs for beauty companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioral patterns.
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
- Partner with professionals to boost your credibility
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Partner with a beauty influencers/vlogger for tutorials and giveaways
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
“The most important factor influencing consumer behavior apart from price or location are special sales, unique products, and rewards programs.”
(Pymnts)
Sample Loyalty Program For Beauty
To illustrate what a loyalty program for beauty could look like, we have taken the example of Fab Cosmetics, a beauty cosmetics provider. Below are examples of a typical client loyalty dashboard for a beauty company. The best beauty brands loyalty programs all have these features in common. This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.
Loyalty Rewards
Clients can exchange their points for a wide variety of rewards, including discounts, free shipping, free products or services, gift cards, charity donations and lots more.
Loyalty Rewards
Clients can exchange their points for a wide variety of rewards, including discounts, free shipping, free products or services, gift cards, charity donations and lots more.
Loyalty History
Clients can review their points and rewards history on a single screen within the dashboard.
Loyalty Tiers
Clients can review their tier level; they are automatically moved to higher tiers based on their spends, giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.
Loyalty Tiers
Clients can review their tier level; they are automatically moved to higher tiers based on their spends, giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.
Beauty Rewards Program Benefits
Repeat Sales
Revenue Per Customer
Profitability
Success Stories
Video Testimonials
G2 CROWD NAMES ZINRELO AS A LEADING LOYALTY MANAGEMENT SOFTWARE
244 Loyalty companies reviewed by G2 Crowd. Zinrelo ranked #1
G2 CROWD NAMES ZINRELO AS A LEADING LOYALTY MANAGEMENT SOFTWARE
283 Loyalty companies reviewed by G2 Crowd.
