The Ultimate List of 25 Best Loyalty Program Software Providers in 2025

Did you know that 77% of consumers stick with brands that offer loyalty rewards? In a competitive market, retaining customers is just as important as gaining new ones. A well-designed loyalty program makes it easier to build strong relationships with customers and increase repeat purchases.

With so many loyalty software options available, finding the best loyalty program software can be tough. We researched 50+ loyalty tools to create this list of the top 25 loyalty program software providers. This guide will help businesses of all sizes—startups, small businesses, and enterprises—find the best loyalty software provider to meet their needs.

This list provides an in-depth comparison of leading loyalty platforms, breaking them down based on business needs. Whether you’re looking for a solution tailored for enterprises, small businesses, e-commerce, or niche industries, this guide will help you make an informed decision. By understanding the unique features of each platform, businesses can select the right tool to strengthen customer relationships and boost revenue.

How We Evaluated the Software

Choosing the best loyalty program software requires assessing multiple factors to ensure it meets business needs. We focused on four key areas to evaluate each platform:

• Features – The availability of essential tools like gamification, analytics, and integrations.
• Scalability – How well the platform adapts as a business grows.
• User Reviews – Feedback from real users on platforms like G2 and Capterra.
• Customer Support – The level of assistance and resources provided by the software provider.

This approach ensures our recommendations align with different business requirements, whether for small businesses, enterprises, or niche industries.

Key Benefits of Loyalty Program Software

Loyalty program software plays a vital role in helping businesses retain customers and increase revenue. By offering rewards and incentives, companies can encourage repeat purchases and foster stronger relationships with their customers. Here are some key benefits of using a loyalty program software:

• Increased Customer Retention – A well-structured loyalty program keeps customers engaged and encourages them to continue shopping with your brand.
• Boosted Revenue Through Repeat Purchases – Rewarding customers for their loyalty incentivizes them to spend more and return frequently.
• Improved Customer Engagement – Personalized loyalty programs and targeted promotions create a more meaningful connection between the brand and its customers.
• Data-Driven Insights for Better Decision-Making – Loyalty programs collect valuable data on customer behavior, helping businesses tailor marketing strategies and product offerings.
• Enhanced Brand Loyalty and Advocacy – Satisfied customers are more likely to become brand advocates, spreading positive word-of-mouth and attracting new customers.

Why Businesses Need a Tailored Loyalty Program

Every business has unique customer engagement needs, which means a one-size-fits-all loyalty program may not be the best solution. Choosing software that aligns with your business type ensures maximum effectiveness and better customer retention.

• Enterprises need scalability – Large businesses require robust platforms that can handle millions of customers, integrate with existing CRM and POS systems, and provide deep analytics.
• Small businesses need simplicity – Smaller companies benefit from easy-to-use platforms with quick setup, low maintenance, and affordability.
• E-commerce brands need seamless online integration – Digital retailers require solutions that integrate with their preferred ecommerce technology stack to create omnichannel loyalty experiences.
• Niche businesses require industry-specific solutions – Restaurants, healthcare, and subscription-based businesses often need specialized features tailored to their customer behavior.

Choosing a top loyalty platform that fits your business model ensures you get the right features, integrations, and scalability needed to maximize customer engagement.

Why Businesses Need a Customizable Loyalty Program SAAS

A generic loyalty program may not fully meet the unique needs of different businesses. A customizable loyalty program SAAS allows businesses to create a rewards system tailored to their industry, customers, and growth strategy.

• Flexibility in Rewards & Engagement – Customizable platforms let businesses design point-based, tiered, or gamified reward structures that align with their customers’ behaviors.
• Seamless Integration with Existing Systems – A good loyalty program should work smoothly with CRM, POS, and e-commerce platforms to ensure a unified customer experience.
• Scalability for Business Growth – As businesses grow, they need software that can handle increasing customers, transactions, and reward complexities without limitations.
• Personalization & Data Utilization – Customizable programs use customer data to provide personalized offers and recommendations, increasing engagement and retention.
• Industry-Specific Features – Businesses in retail, hospitality, healthcare, and subscription services require loyalty solutions designed to fit their specific operational needs.

Investing in customizable loyalty software ensures that businesses can adapt their programs as customer expectations evolve, leading to stronger brand loyalty and sustained growth.

Best Loyalty Program Software Providers

Finding the right loyalty program software is crucial for businesses looking to enhance customer retention and engagement. The right platform can help build stronger customer relationships, increase repeat purchases, and provide valuable insights into consumer behavior. We’ve compiled the best 25 loyalty software providers based on business size and industry needs, ensuring that each recommendation aligns with specific operational requirements.

Best loyalty software for enterprises

Enterprise loyalty solutions should offer robust scalability, seamless integration with existing business systems, and advanced analytics to measure customer engagement effectively. These platforms provide enterprise-grade capabilities to support large-scale customer retention strategies.

1. Zinrelo – AI-powered customizable loyalty platform for enterprises

Zinrelo is a leading loyalty program software designed for enterprises that require scalable, data-driven, and omnichannel solutions. Its AI-powered insights help businesses increase customer retention, maximize lifetime value, and drive repeat purchases. Zinrelo supports points-based, tiered, and gamified loyalty structures, making it one of the most versatile platforms for large businesses.

• Advanced AI and Machine Learning – Zinrelo’s AI-driven analytics optimize rewards structures and customer engagement strategies based on real-time data.
• Omnichannel Support – Seamlessly integrates with online stores, in-store POS systems, and mobile apps, ensuring a smooth customer experience across multiple touchpoints.
• Personalized Rewards and Customer Segmentation – Businesses can create tailored offers based on purchase behavior, demographics, and engagement levels.
• Comprehensive API & Integration Ecosystem – Compatible with major eCommerce platforms like Shopify, Magento, and WooCommerce, as well as CRM and marketing automation tools.
• Scalability for Enterprises – Handles millions of customers while providing deep insights into retention and revenue growth.

Best for: Enterprises looking for a highly customizable, AI-powered loyalty program that integrates with multiple channels and provides actionable customer insights.

2. Annex Cloud – Enterprise loyalty & referral platform

Annex Cloud caters primarily to very large enterprises with highly customized loyalty solutions. While their platform includes tools for customer loyalty, referral marketing, and user-generated content, it’s often too complex, expensive, and rigid for mid-to-large businesses seeking agility and faster time-to-value. Additionally, their platform lacks the advanced AI/ML capabilities that today’s forward-thinking enterprises increasingly expect from a modern loyalty solution.

• Highly Customized, Complex Structures: Supports a wide array of point-based, tiered, and experiential rewards, often requiring significant configuration and resources.
• Extensive Multi-Channel Capabilities: Integrates across web, mobile, and in-store environments, catering to the complex needs of large organizations.
• Robust Referral Tracking for Large Networks: Offers comprehensive features to manage and reward referrals and social sharing within extensive customer bases.
• Deep CRM and POS Integrations: Compatible with major enterprise systems like Salesforce, Microsoft Dynamics, and Oracle, reflecting their focus on established infrastructures.

Best for: Very large enterprises with complex organizational structures and extensive customization requirements, potentially involving significant investment and long implementation timelines.

3. Talon.One – API-first loyalty engine

Talon.One offers an API-first loyalty platform, providing a highly flexible, rule-based engine for creating deeply customized loyalty programs. While powerful for organizations with strong technical teams seeking maximum control through code, its approach leans heavily on explicit rules rather than intelligent automation or AI-driven personalization. This caters primarily to those prioritizing direct programmatic control over their loyalty logic.

• Extremely Flexible, Developer-Centric Rule Engine: Enables the creation of intricate custom logic for discounts, rewards, and incentives based on real-time data, requiring substantial technical expertise.
• Real-Time, Highly Programmable Rewards: Allows for immediate application of loyalty benefits, discounts, or cashback through sophisticated real-time data processing.
• Seamless API Integration Focus: Designed for effortless connection with CRM, POS, and e-commerce platforms via APIs, demanding a technologically mature environment.
• Advanced Multi-Tier and Event-Based Loyalty: Supports the development of highly specific loyalty journeys based on granular user behavior, often leading to complex program management.

Best for: Large, technologically advanced corporations that prioritize complete API control and possess the in-house development resources to manage highly intricate, real-time loyalty programs.

4. Epsilon loyalty – Enterprise marketing suite with loyalty features

While Epsilon offers data-driven enterprise loyalty solutions, it’s primarily a broad marketing suite. Its loyalty features, while data-rich, may lack the dedicated focus on comprehensive loyalty program depth and varied loyalty models

• Sophisticated Predictive Analytics & Machine Learning: Employs AI to forecast customer behaviors and recommend engagement strategies, often requiring substantial data infrastructure and analytical expertise.
• Highly Personalized, Data-Driven Offers: Facilitates the delivery of tailored promotions based on deep customer preference analysis, demanding robust data management capabilities.
• Comprehensive Omnichannel Loyalty Integration: Provides seamless experiences across digital, in-store, email, and social channels, suitable for organizations with extensive customer touchpoints.
• Enterprise-Grade Scalability for Massive Datasets: Designed to handle very large customer loyalty programs with significant data processing needs.

Best for: Large enterprises prioritizing a unified, data-centric marketing strategy across numerous channels, where loyalty is a key component integrated within a broader marketing ecosystem, rather than those seeking a deep, specialized loyalty platform.

Top loyalty platforms for small businesses

Small businesses need loyalty programs that are affordable, easy to set up, and simple to manage. Unlike enterprises, they often require solutions with low maintenance, seamless integration, and customer-friendly interfaces. The following loyalty programs offer excellent features to help small businesses build customer loyalty and boost repeat sales.

5. Smile.io – Loyalty rewards for small businesses

Smile.io is a popular and user-friendly loyalty program platform specifically designed for small e-commerce brands and independent retailers. It offers straightforward tools to create point-based, VIP tiered, and referral programs to encourage repeat business and brand advocacy within a smaller scale.

• Simple and Intuitive Interface: Easy to set up and manage without requiring technical expertise, ideal for businesses with limited resources.
• Essential Reward Structures: Supports fundamental loyalty mechanisms like points, VIP tiers, and referrals, catering to the core needs of smaller operations.
• Direct E-commerce Platform Integration: Seamlessly integrates with popular platforms like Shopify, WooCommerce, and BigCommerce, focusing on the needs of online SMBs.
• Basic Customer Engagement Tracking: Provides insights into reward redemption rates and general customer behavior within the context of a smaller customer base.
• Straightforward Reward Customization: Allows businesses to tailor rewards based on basic customer spending patterns, suitable for less complex loyalty strategies.

Best for: Small e-commerce businesses seeking an easy-to-implement and manage loyalty solution to build customer relationships and drive repeat purchases.

6. LoyaltyLion – E-commerce loyalty platform

LoyaltyLion is a platform focused on helping e-commerce businesses enhance customer retention and lifetime value through customizable rewards programs. While offering various features, its sweet spot lies with small to medium-sized online retailers looking to implement common loyalty tactics.

• Standard Loyalty Tiers and Segmentation: Offers customizable reward structures to target different customer segments with varying perks.
• E-commerce Platform Focused Integration: Integrates primarily with e-commerce platforms like Shopify Plus, Magento, and BigCommerce, indicating a strong alignment with online retail.
• Common Referral and VIP Program Features: Provides tools for referral incentives and VIP tiers to encourage customer loyalty.
• General Analytics Dashboard: Offers insights into customer behavior and reward effectiveness.

Best for: Small to medium-sized e-commerce businesses seeking a platform to implement standard loyalty program features to improve customer retention within their online store.

7. Fivestars – Customer loyalty & marketing automation for SMBs

Fivestars provides both in-store and digital rewards solutions, making it perfect for brick-and-mortar stores, cafes, and salons. It automates customer engagement through SMS-based marketing, digital punch cards, and reward incentives.

• Automated Customer Outreach – Sends SMS, email, and app notifications to keep customers engaged.
• Loyalty Points & Digital Punch Cards – Easy-to-use rewards system for repeat customers.
• Local Business Marketing Tools – Helps small businesses attract and retain local customers.
• Integrated Payments & Customer Tracking – Provides valuable insights into spending behavior.

Best for: Small brick-and-mortar businesses looking for a combined loyalty and marketing solution.

8. SpotOn loyalty – Integrated POS & customer engagement solution

SpotOn Loyalty is designed for small businesses, including restaurants, retail stores, and service providers. It integrates directly with POS systems.

• Fully Integrated POS System – Combines loyalty, payments, and CRM for a seamless experience.
• Automated Customer Engagement – Sends personalized offers, reminders, and promotions via email and SMS.
• Customizable Rewards & Points-Based System – Businesses can create tailored loyalty programs to match their brand.
• Online & In-Store Compatibility – Works across physical locations and digital storefronts.

Best for: Small businesses looking for a POS-integrated loyalty platform that combines marketing automation, CRM, and payments into one solution.

9. Kangaroo rewards – Mobile-first loyalty & customer engagement

Kangaroo Rewards focuses on mobile engagement and is ideal for small retailers and service-based businesses. Its mobile-first approach allows businesses to reach customers through SMS campaigns, push notifications, and personalized offers.

• Customizable Mobile App – White-labeled apps for brand-centric customer engagement.
• AI-Powered Smart Promotions – Personalized offers based on customer behavior.
• Multi-Channel Communication – SMS, email, and push notifications to keep customers engaged.
• POS & E-commerce Integration – Works with leading payment and e-commerce platforms.

Best for: Small businesses looking for a mobile-first, engagement-driven loyalty platform.

10. LoyalZoo – Digital loyalty & subscription-based rewards

LoyalZoo offers digital loyalty cards and membership-based rewards, making it a great fit for restaurants, retail stores, and service businesses. It simplifies the transition from traditional punch cards to a modern, contactless loyalty program.

• Digital Loyalty & Subscriptions – Offers recurring membership rewards alongside traditional points-based loyalty.
• Contactless Check-Ins & Payments – Customers can earn and redeem points without physical interaction.
• Automated Marketing Campaigns – Sends personalized offers and reminders to customers.
• POS Integration – Works with major POS systems like Clover and Square.

Best for: Small businesses that want a flexible, digital-first loyalty solution with subscription-based rewards.

• Features: Contactless rewards, automated marketing campaigns
• Best for: SMBs needing an easy-to-use digital rewards system

Best loyalty program software for e-commerce

E-commerce businesses require loyalty programs that integrate seamlessly with online stores, enhance customer retention, and drive repeat purchases. The best loyalty solutions for e-commerce offer features like store credit, referral rewards, and gamification to keep shoppers engaged.

11. Yotpo loyalty & rewards – Integrated Marketing Features for E-commerce

Yotpo primarily functions as a broader marketing suite, offering loyalty and rewards as one component alongside their core focus on User-Generated Content (UGC) and other marketing tools. While providing a range of features, their expertise is more centered around the wider marketing landscape rather than deep specialization in sophisticated loyalty solutions.

• Part of a Larger Marketing Suite: Offers customizable loyalty tiers and points systems as part of a broader platform that includes reviews, visual marketing, and SMS marketing.
• E-commerce Platform Focused Integration: Provides streamlined connectivity with popular e-commerce platforms like Shopify, WooCommerce, and Magento, aligning with their focus on online merchants.
• Standard Loyalty Features Within a Marketing Context: Includes referral and VIP program functionalities as part of their overall marketing toolkit.
• Marketing-Driven Insights & Personalization: Leverages data to inform engagement strategies across their suite of marketing tools, with loyalty being one aspect.

Best for: E-commerce businesses who desire integrated, basic loyalty features without the need for a highly specialized loyalty platform often required by larger organizations.

12. Gratisfaction – Gamified loyalty & referral program

Gratisfaction provides a fun and engaging loyalty experience by incorporating gamification, referrals, and social rewards.

• Gamification Features – Offers sweepstakes, contests, and milestone-based rewards.
• Referral & Social Sharing Rewards – Encourages customers to spread the word about a brand.
• Seamless E-commerce Integration – Works with platforms like Shopify and WooCommerce.
• Customizable Reward Structures – Allows brands to tailor incentives for different customer segments.

Best for: E-commerce brands that want an interactive, game-like loyalty experience to boost engagement.

13. Rise.ai – Store credit & gift card loyalty platform

Rise.ai specializes in store credit-based loyalty programs, allowing businesses to offer cashback, digital gift cards, and branded rewards to enhance customer retention.

• Automated Store Credit Rewards – Customers earn credit for purchases, refunds, or referrals.
• Branded Digital Gift Cards – Allows businesses to create custom gift card solutions.
• Seamless Shopify Integration – Works effortlessly with Shopify Plus and other platforms.
• Subscription-Based Loyalty – Enables businesses to offer recurring membership rewards.

Best for: E-commerce brands that want a store credit-based loyalty program to increase repeat purchases and brand loyalty.

Best loyalty software providers for niche-specific needs

Niche industries such as automotive, food & beverage (CPG), beauty & cosmetics (CPG), pet supplies (CPG), and arms & ammunition require loyalty programs that cater to specific consumer behaviors and industry regulations. These platforms offer industry-specific features designed to increase engagement and build strong brand loyalty.

14. Zinrelo – Best for automotive, CPG & regulated industries

Zinrelo provides highly customizable loyalty solutions for automotive & aftermarket, food & beverage (CPG), beauty & cosmetics (CPG), pet supplies (CPG), and arms & ammunition industries. With AI-driven insights and omnichannel engagement, Zinrelo enables brands to maximize customer lifetime value while ensuring compliance with industry regulations.

• Automotive & Aftermarket: Encourages repeat purchases by rewarding customers for maintenance, repairs, and referrals.
• Food & Beverage (CPG): Drives customer loyalty with personalized offers and multi-tier rewards.
• Beauty & Cosmetics (CPG): Leverages customer data for hyper-personalized rewards and gamified experiences.
• Pet Supplies (CPG): Encourages brand loyalty with pet-owner rewards, subscriptions, and community-building incentives.
• Arms & Ammunition: Supports legally compliant, age-restricted customer loyalty programs with secure verification measures.

Best for: Businesses in regulated industries and CPG markets looking for a data-driven, industry-compliant loyalty program.

15. Antavo – VIP & experiential loyalty for luxury brands

Antavo specializes in high-end loyalty programs designed for fashion, luxury, and premium retail brands. It focuses on engaging VIP customers with personalized, experience-driven rewards.

• VIP & Tiered Loyalty Programs: Offers exclusive benefits for high-value customers.
• Omnichannel Integration: Works seamlessly across physical stores and e-commerce platforms.
• Advanced Data & Analytics: Helps brands track customer preferences and reward engagement.

Best for: Luxury fashion brands and high-end retailers looking to implement an exclusive loyalty program.

16. OpenLoyalty – Open-source loyalty platform

OpenLoyalty is a modular and open-source loyalty platform designed for businesses that need full customization and control over their loyalty program.

• Full Customization & Flexibility: Allows developers to create tailored loyalty solutions.
• Multi-Tenant & Multi-Brand Support: Suitable for franchises, global brands, and multi-location businesses.
• Comprehensive API & Integration Capabilities: Works with various CRMs, POS, and e-commerce platforms.
• Gamification & Tiered Rewards: Helps businesses engage customers through points, levels, and exclusive rewards.

Best for: Businesses and developers looking for an open-source, customizable loyalty program solution.

17. Preferred Patron – B2B & healthcare loyalty solution

Preferred Patron is a CRM-integrated loyalty platform designed for B2B businesses, healthcare providers, and service industries.

• CRM & Customer Database Integration: Helps businesses track customer relationships, purchase history, and preferences.
• Automated Marketing & Personalization: Sends targeted promotions and personalized reward offers.
• HIPAA-Compliant Loyalty for Healthcare: Secure and privacy-compliant loyalty solutions for medical and wellness businesses.
• Tiered Rewards & Referral Programs: Encourages customer engagement through structured incentives.

Best for: Healthcare providers, and service businesses looking for a customer engagement-driven loyalty program.

18. Tremendous – Scalable rewards & incentives for saa s businesses

Tremendous is a digital rewards and incentives platform that helps SaaS businesses engage, retain, and reward customers through automated loyalty programs. It is designed for companies looking to drive customer activation, reduce churn, and increase engagement.

• Flexible Reward Options: Issue digital gift cards, prepaid Visa/Mastercards, and direct payments.
• Automated Reward Distribution: Set up rules to reward customers for referrals, renewals, and milestone achievements.
• Global Payout Support: Works across multiple countries and currencies for international customer bases.
• Seamless API Integration: Connects with CRMs, marketing automation tools, and SaaS platforms.
• Analytics & Tracking: Provides insights into reward effectiveness and customer engagement metrics.

Best for: SaaS businesses looking for a flexible, scalable, and automated incentive-based loyalty solution to improve customer retention and referrals.

19. Pass kit – Digital loyalty cards & mobile wallet integration

PassKit provides a simple mobile wallet loyalty solution for businesses looking to transition to a digital-first rewards system.

• Apple Wallet & Google Pay Integration: Customers can store and redeem rewards via mobile wallets.
• Contactless Check-Ins & Redemptions: Enables businesses to issue digital passes instead of physical cards.
• Automated Updates & Notifications: Keeps customers informed about available rewards.

Best for: Small and medium businesses seeking a basic mobile wallet-based loyalty solution.

Other notable customer loyalty platforms

20. Referrizer

Focused on local businesses, combining referral marketing and loyalty rewards.

21. TapMango

A customer loyalty and SMS marketing platform, ideal for retail businesses.

22. LoyalTap

A contactless loyalty rewards solution, particularly useful for cafes and quick-service restaurants.

23. Como Sense

AI-powered loyalty and customer engagement system with data-driven personalization.

24. Perkville

Designed for gyms, wellness centers, and membership-based businesses.

25. White Label Loyalty

Custom-branded loyalty software, offering deep personalization and API-driven functionality.

Side-by-Side Comparison of the Top 11 Loyalty Platforms

Software	Best For	Key Features	Integration	Customer Support
Zinrelo	Enterprises, Regulated Industries, CPG	AI-driven insights, real-time analytics, omnichannel engagement, multi-tier rewards, highest ROI potential	Shopify, Magento, WooCommerce, Salesforce, Oracle and many more (integrations list)	Dedicated success team, priority enterprise support
Annex Cloud	Large Enterprises	Multi-channel loyalty, referral programs	Salesforce, Oracle, Microsoft Dynamics	Enterprise-grade support
Talon.One	Large Enterprises	Rule-based engine, real-time rewards, deep customization	Full API access	Developer-friendly documentation
Epsilon Loyalty	Large Enterprises	AI-driven engagement, predictive analytics, omnichannel loyalty	Omnichannel CRM integration	Enterprise support
Smile.io	Small Businesses & E-commerce	Points, VIP tiers, referrals	Shopify, WooCommerce, BigCommerce	Email support
LoyaltyLion	E-commerce SMBs	VIP tiers, POS integration	Shopify, BigCommerce, Magento	Email & live chat support
Fivestars	SMBs & Local Businesses	SMS-based marketing, automated engagement	POS & retail integrations	Personalized support
Yotpo	E-commerce	Marketing suite	Shopify, WooCommerce	Limited customer support
Gratisfaction	Gamified Loyalty	Contests, sweepstakes, milestone-based rewards	Shopify & WooCommerce	Email & chat support
Rise.ai	Store Credit & Gift Cards	Automated store credit, branded gift cards	Shopify Plus	Email support
Antavo	Luxury & High-End Brands	VIP loyalty, event-based rewards, luxury brand customization	High-end retail integrations	Enterprise-level support

Loyalty software trends to watch in 2025

The loyalty software industry continues to evolve, with new trends shaping the way businesses engage with their customers. Here are some key trends to watch in 2025:

• AI-Driven Personalization – More businesses are using AI to analyze customer behavior and create highly personalized rewards programs.
• Blockchain-Based Rewards – Secure, transparent, and decentralized reward structures are gaining traction, reducing fraud and increasing trust.
• Omnichannel Loyalty Programs – Customers expect seamless experiences across in-store, online, and mobile interactions.
• Sustainability-Focused Rewards – Eco-conscious loyalty programs incentivizing sustainable shopping behaviors are becoming more popular.
• Subscription-Based Loyalty Models – Paid memberships offering exclusive perks and VIP experiences are on the rise.

FAQs

Conclusion

Choosing the best customer loyalty program software is essential for businesses aiming to retain customers, drive repeat purchases, and build lasting brand loyalty. Whether you’re a large enterprise looking for AI-powered insights or a small business seeking a simple yet effective rewards system, there’s a solution tailored to your needs.

To get started, explore the customer loyalty program software that best fits your business goals. If you’re a large business looking for an advanced, customizable solution, consider Zinrelo for its AI-driven analytics, omnichannel marketing, and industry-specific adaptability. Request a demo today and take the first step toward building a successful loyalty strategy.

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