HOLIDAY SEASON 2021
Whitepaper by Zinrelo
Leverage Customer Loyalty to Boost Revenues
The Holiday Season is the perfect time to connect with your friends and family. There is a festive mood in the air and businesses thrive during this period. In fact, holiday season has become the biggest opportunity for boosting sales volume and revenues. For businesses it is critical to prepare themselves to leverage this annual bonanza. The probability of selling to an existing customer is 3x to 35x higher than selling to a new one and 65% of a company’s business comes from existing customers (Markinblog). With the right insights, businesses can leverage the loyalty of existing customers to boost their growth. The holiday season spans for over 2 months and offering only cash discounts for the entire duration is not the ideal way to boost sales.
This is where a loyalty program comes into practice. From segmenting customers, to structuring targeted promotions and keeping customers engaged a loyalty program creates immense value for the brand. Businesses can leverage the loyalty program to boost the average order value during the holiday season when the demand is at an all-time high. Furthermore, after the holiday season, the loyalty program can help businesses engage their hard-earned new customers and improve the overall customer retention rate.
This whitepaper takes the reader through the statistics of holiday season 2020 and highlights the key metrics that will play a vital role in preparing for the upcoming holiday season… The whitepaper further lists use cases of top brands who have witnessed success by embedding a result-driven loyalty rewards program during the holiday season.
Table of Contents
2. EXAMPLE OF SUCCESSFUL HOLIDAY SEASON CAMPAIGNS
3. EXAMPLE OF CAMPAIGNS FOR OTHER USE CASES
4. LOYALTY SOLUTIONS IMPORTANT FOR HOLIDAY SEASON
- Data science for an optimized program
- Machine learning based user segmentation
- Advanced reports to frame campaigns
- Automation of campaigns
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