Loyalty Rewards Program Success Story
About The Catholic Company
Founded in 1997, The Catholic Company is the world’s largest online and catalog retailer of high-quality Catholic books and gifts at affordable prices. The Catholic Company staff supports the mission of the Catholic Church and carefully develops products in-house and partners with quality vendors and publishers in the industry to hand-make/select products that best serve the needs of its customers.
Objectives and Challenges
The Catholic Company had a clear objective to improve customer retention and engage with their loyal customers. They wanted to make deeper long-lasting connections with their customers and convert their one-time buyers into repeat buyers.
- Improve Customer Retention
- Engage with their loyal customers
A rewards program would ensure their customers do not go to competition, and thus result in increased repeat business.
The Solution: A Rewards Program
While evaluating loyalty rewards platforms they were looking for a solution that could easily integrate with their BigCommerce cart. Zinrelo offered them a program that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.
About the Catholic Company
Founded in 1997, The Catholic Company is the world’s largest online and catalog retailer of high-quality Catholic books and gifts at affordable prices. The Catholic Company staff supports the mission of the Catholic Church and carefully develops products in-house and partners with quality vendors and publishers in the industry to hand-make/select products that best serve the needs of its customers.
Objectives and Challenges
The Catholic Company had a clear objective to improve customer retention and engage with their loyal customers. They wanted to make deeper long-lasting connections with their customers and convert their one-time buyers into repeat buyers.
- Improve Customer Retention
- Engage with their loyal customers
A rewards program would ensure their customers do not go to competition, and thus result in increased repeat business.
The Solution: A Rewards Program
While evaluating loyalty rewards platforms they were looking for a solution that could easily integrate with their BigCommerce cart. Zinrelo offered them a program that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.
The results from the rewards program are exciting. 90% of our customers who claimed their rewards came back to make a repeat purchase. We hope to continue to evolve the program, to further serve our customers by offering them high-quality products that bring joy and inspiration to their lives!
Joy Barberio
Vice President of Marketing at The Catholic Company
The Rewards Program Overview
The Catholic Advantage Rewards Program offers customers multiple point earning opportunities with simple actions to create 360-degree engagement.
These actions included purchases made on website, birthday bonus etc.
Increasing Engagement
- To re-engage past valued customers, they offer welcome bonus and winback bonus. They also offer customers enticing coupons to save more and get awesome gifts!
- The loyalty program emails saw an impressive open rate and click rate, this indicated a high level of interest and engagement among customers for the rewards program.
Zinrelo Rewards Platform Architecture
Here are some of the key architectural components that helped The Catholic Company build an extremely successful and robust rewards program.
Data Sciences Approach
Deep data sciences for running targeted promotional campaigns using rewards point.
Machine Learning
Segment loyalty members into actionable clusters and run targeted campaigns.
User Friendly
Intuitive end-user dashboard to maximize points redemption.
Fully Managed Services
Completely handle the rewards program.
Excellent Support
Prompt and friendly
support staff.
Security
A highly secure platform.
Rewards Program Results
Incremental Revenue
Repeat Purchase Rate
Email Open Rate
Email Click Rate
