Zinrelo Loyalty Helps LAFCO to Increase Customer Retention by 26.72%
SAN JOSE, CALIF. (PRWEB) JUNE 18, 2020
LAFCO uses Zinrelo’s loyalty rewards platform to increase customer retention and repeat purchase revenue.
With an objective to improve customer retention and build their loyal customer base, LAFCO recently launched their LAFCO Rewards Program.
While evaluating loyalty rewards platforms, they were looking for a solution that could easily integrate with their e-commerce platform Miva and their email service provider Listrak. Zinrelo offered them a platform that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.
The LAFCO Rewards offers customers, multiple point earning opportunities with simple actions to create a 360-degree engagement for purchases made on website, referrals, birthday bonus, welcome bonus and sharing on social media (Facebook, Twitter and Pinterest). They offer customers attractive rewards like free shipping, samples, birthday gifts and a tier-based rewards program to accelerate the points earning capability!
“Zinrelo’s data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue” commented Brittany Boykow, Director of E-Commerce at LAFCO. “Loyalty email campaigns played a vital role in this success and we are eager to explore other opportunities to engage our customers further.”
The targeted loyalty email campaigns witnessed an open rate of 3.08X higher than the industry average. Additionally, the click rate was 7.37X higher than industry average. This indicated a high level of interest and engagement among customers for their rewards program.
“Zinrelo’s loyalty rewards platform is helping businesses to launch personalized & data driven rewards programs with ease. This enables them to make deep, long-lasting connections with their customers.” said Samir Palnitkar, VP of Customer Success at Zinrelo. “. A rewards program ensures that customers do not migrate to competitors, and this results in repeat business.”
Founded in 1992 by Jon Bresler in New York, LAFCO combines traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products. LAFCO’s luxurious collection of soaps, lotion, diffusers and candles are made from rigorously sourced essential oils. The products are hand produced using both time-honored botanical production practices and cutting-edge technology. The fragrances are designed to evoke an emotional, sensory response: soothing, invigorating, meditative, inspiring.