Brand Community Platform
The Brand Community Solution to Find and Keep Your Best Consumers
Build your owned brand community to attract and engage loyal customers. Mobilize your brand advocates, and capture zero-party data to drive ROI in all your community marketing efforts.
Trusted by leading brands in over 50 countries
Feature overview
Mobilize your loyal consumers to maximize brand outcomes
Every brand has an audience. But do you own the relationship with your target audience? That’s where we come in. Zinrelo helps you create your own brand community to mobilize, activate, and scale engagement that promotes lasting business impact.
Leverage your brand community to own direct relationships with your consumers and maximize marketing effectiveness.
Reduce your reliance on third-party channels
Stop relying on ineffective one-way communication channels and purchased data points. Start building lasting and meaningful direct consumer connections.
Capture and harness owned zero-party data that empowers your brand to reclaim consumer relationships and deliver meaningful engagement.
Hyper-personalized experiences that drive loyalty & advocacy at scale
Access 20+ inspired activities to engage your audience. From product sampling to user-generated content & review campaigns to surveys & polls, special offers, and discussions. Your owned brand community will drive meaningful emotional connection, new customer acquisition, increased retention, and lasting loyalty.
Co-Create with your passionate consumers
Stay on top of audience trends, crowdsource new ideas, or validate R&D plans to maintain your marketplace strengths.
Built-in survey capabilities deliver robust options for customized surveys, polls, online focus groups, and more to help fuel consumer insights and brand innovation.
FAQs
I already have a following on social media sites, why do I need an owned brand community?
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.
Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.
How does an owned brand community work?
Zinrelo helps you create a fully branded community website destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned community powered by Zinrelo has proven to enhance customer experience and retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.
How do I build an owned brand community?
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program.
Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
Is a community a lot of work? Who manages the community and plans the engagement?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs.
Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, Zinrelo’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions harness brand community marketing to achieve their business goals.