Community Engagement & Insights
Boost Emotional Loyalty, Data, and Personalization
Community Building Beyond Transaction – Connect and Engage with loyalty members on a deeper level for ongoing relationship-building and identify and mobilize your brand advocates
Trusted by leading brands in over 50 countries
Create your community
Evolving from Transactional into Emotional Loyalty & Advocacy
As a seamless extension of your loyalty program, create a community destination for members to gain access to personalized brand activities, fueled by collected profile data and zero-party data
AI-driven Hyper-Personalized Engagement between points of purchase – Authentic, personalized engagements customers feel valued, co-create with the brand and remain active in the loyalty cycle.
Personalization and two-way dialog create emotional loyalty
Start building lasting and meaningful direct consumer connections.
Capture and harness owned zero-party data that empowers your brand to build deeper consumer relationships, deliver meaningful engagement, and drive brand advocacy.
Hyper-personalized experiences that drive loyalty & advocacy at scale
Access 20+ inspired activities to engage your audience. From co-creation with your passionate consumers, product sampling to user-generated content & review campaigns to surveys & polls, special offers, and discussions. Your community creates meaningful emotional connection, new customer acquisition, increased retention, and lasting loyalty.
Flexible Brand Insights
Stay on top of audience trends, crowdsource new ideas, or validate R&D plans to maintain your marketplace strengths.
Built-in survey capabilities deliver robust options for customized surveys, polls, online focus groups, and more to help fuel consumer insights and brand innovation.
Content, UX & customer journeys personalized at scale
FAQs
I already have a following on social media sites, why do I need my own brand community?
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.
Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. As an extension of your loyalty program, community safeguards your brand’s future and provides complete control over consumer relationships.
How does community work?
Consumer relationships should not stop at the purchase. Your community is seamlessly integrated into the consumer journey loyalty experience providing access to customized brand activities, fueled by collected profile data and zero-party data.
Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Incorporate gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
Engagement between purchase through community has proven to enhance customer experience and retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.
How do I build my brand community?
Extend your loyalty program beyond simple transactions providing additional ways for consumers to interact with your brand, create a two-way dialog, and invite your existing one-way channels with limited engagement, such as an email database, or a social media following to become members.
Community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
Is a community a lot of work?
Each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs.
Whether you have a team of experts seeking a platform to engage with consumers or you’re seeking a fully-managed loyalty program, we have the team and platform to enhance efficiency and drive results.