Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer. Let’s look at a compilation of some interesting statistics around customer loyalty.

80% of your company’s future revenue will come from just 20% of your existing customers. Gartner

57% of Americans abandoned a loyalty program because it took too long to earn points or miles for rewards. 2017 Colloquy Loyalty Census

Twenty-five percent of shoppers are planning to join a delivery loyalty program in the coming year. TotalRetail

A third of us online adults are data-savvy digitals who are comfortable sharing more of their personal information with companies for loyalty program points. Forrester

52% of American customers will join a loyalty program with a preferred company. Yotpo

Customers who have bought from you two times before are 9 times more likely to buy again than a new potential customer is. Adobe

89% of UK customers own a loyalty card, only 51% would choose to shop with the retailer. Nielsen

71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands Bond

Customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, rather than the average rate of 45%. Motista

93% of customers are likely to make repeat purchases with companies who offer excellent customer service. HubSpot Research

Loyalty programs have a higher influence on Gen Z and Millennial consumer spend than on Boomers (66% vs 58%) Bond

About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs. InMoment