“The loyalty programs market in the country will increase from US $3,906 million in 2021 to US $6,718 million by 2026”. The loyalty programs market in Canada has recorded strong growth over the last four quarters, supported by brands and retailers focusing on customer retention.
Loyalty programs have been entrenched in the Canadian retail landscape ever since the introduction of Canadian Tire money in 1958. Since then, we’ve seen an explosion of loyalty programs, with a recent study finding that “Canadians nowadays have almost 130 million memberships. That’s an average of more than four per person—or more than eight per household.”
“The Canadian fashion retail is moving from points to experience” apparel retailers during the Covid pandemic had no choice but to play defense as they struggled to survive. But now with the end of the pandemic in sight, the focus of retailers has changed to acquiring new customers and more importantly maintaining a loyal base of customers. Having a mechanism to incentivize customers for buying your products and making them do it more often has become more critical than ever before. Loyalty platforms just serve the purpose right.
This report gives brands an overview of the trends in the loyalty market in Canada and how brands can stay one step ahead by launching a world class loyalty program.
Table of Contents
1. Sneak Peek into Canadian Loyalty Market
2. Key Ingredients for a Good Loyalty Program
3. Key Experiences and Results of a Loyalty Program
4. The Strategy Behind the Success of Leading Brands
5. Type of Rewards that Canadians find Appealing
6. Loyalty Programs Fit for Digital Age
7. Global Loyalty Practices
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