3 Transformation Essentials for Next-gen Loyalty Programs

Evolving customer behavior in recent years has highlighted the need for a futuristic approach while building a loyalty program. Changing expectations and customer experiences are compelling global brands to transform into future-ready, data-driven, and agile solutions. MarketsandMarkets predicts – the global loyalty management industry will be valued at $18.2 billion by 2026, which was $8.2 billion in 2021. This clearly reflects that loyalty programs are going to evolve in the coming years, and brands are looking for the perfect blend of loyalty programs moving forward.


Loyalty rewards platform for the retail industry

A loyalty rewards program for the retail industry has now become a must-have. In this infographic, we help retailers identify the key features to launch a data-driven and highly optimized loyalty program. Find out how a data-based approach, retail-specific loyalty features, strategy & personalization, omnichannel experience, tiers & gamification & white-glove service can be a game-changer in a loyalty program. Brands are increasing repeat purchase revenue! Hear from leading retail brands on how they have been able to achieve success with a rewards program.


4 Things to Consider While Selecting a Loyalty Platform

In this infographic we have mentioned 4 key aspects brands can consider while choosing a loyalty platform. A robust, secure, and scalable platform ensures the overall experience for customers is seamless. Today brands are opting for API-driven platforms that offer strong capabilities in data sciences and analytics. These enable brands to ensure they can create a highly personalized and optimized loyalty program for customers. Strategic consultation is another key area, just launching a program does not guarantee success.


Loyalty Rewards Program For The Automotive Industry

In this infographic we cover the key aspects automotive brands must keep in mind while designing a loyalty program. The 5 essentials that can help brands to launch a high-performing loyalty program are Automotive specific loyalty features, personalized experience, Omnichannel experience, data sciences approach, tiers and gamification, and glove service. Also, we present success stories of brands that have benefited from a highly targeted data-driven loyalty program.


Why Loyalty Programs Succeed?

According to Bain & Company, a 5% increase in customer retention increases profits by 25% to 95%. This reiterates the importance of loyalty reward programs and how it helps build long-lasting relationships, increases revenues, repeat purchases, and delivers higher customer lifetime value. Marketers have carefully crafted their rewards program to drive meaningful revenues & ROI and offer customers with 360-degree engagement and an enhanced experience. In this infographic, we will cover the top ingredients essential for a successful loyalty program.


Types of Loyalty

The best loyalty programs allow brands to engage customers on multiple dimensions, offer an enhanced user experience and create fiercely loyal customers. It should provide a 360-degree engagement and convert customers into brand ambassadors. While transaction loyalty is important, it is also one-dimensional. Zinrelo offers six flavors of loyalty, and the right combination of these make for a stellar loyalty program. View the infographic to explore the type of loyalties and brands who have witnessed amazing results from these flavors.


Why Opt For a Tiered Loyalty Program?

As a marketer, customer retention should always be an important aspect of your marketing strategy. Studies reveal that it costs up to 7x more to acquire a new customer vs. retaining an existing customer; which is why investing in a loyalty program is of paramount importance! A comprehensive tier-based loyalty program can aid in generating more sales and help achieve the desired targets you have set for your brand. This infographic reveals the importance of a tier-based loyalty program, key benefits and top brands who have embedded a tiered loyalty program.


What Is Customer Retention?

Customers today have all the choice, with multiple options available choices have reached an all-time high while the attention span has dipped to an all-time low. This means brands need to take a more customer-centric approach in order to keep their loyal customers interested. Customers now demand a more engaging, personalized experience and companies must respond to nurture them into advocates. Customer retention plays a key role in driving brand loyalty and profitability. Let’s delve in to understand about customer retention and the strategies to get started.


Data Analytics is Transforming the Loyalty Rewards Program

Data fuels customer identity so loyalty marketers can better understand the behavior of their members, predict future behaviors and as a result drive more loyalty to their brand. When your data strategy and loyalty programs are aligned, the focus remains consistent across all marketing constituents to keep the customer front and center in all that you do.

This infographic highlights how brands are leveraging customer data to create more meaningful programs and how a loyalty program can help you uplift customer retention with a data driven approach.


MyGiftCardSupply Achieves 35% Increase In Repeat Customers

Research by Adobe shows that average revenue per visit increases exponentially with each repeat visit and repeat customers already account for significant chunks of revenue for online businesses worldwide (41 percent of total online revenue in the U.S.- even though only 8 percent of U.S. customers are repeat customers).

This infographic reveals how MyGiftCardSupply achieves 35% increase in its repeat customers with a loyalty rewards program and the key strategies that worked for them.


Top 10 Benefits Of A Loyalty Rewards Program

A modern day loyalty rewards program can maximize your ROI and boost customer engagement. However, it is important to understand and learn to justify the cost vs. benefit of a loyalty program for successful implementation of a customer loyalty program.

This infographic highlights the top 10 benefits of a loyalty rewards program and outlines key strategies that can be used to achieve these benefits along with detailed measurement techniques.


Why Invest In A Loyalty Rewards Program Infographic

As per Harvard Business School report, on average, increasing customer retention rates by 5% increases profits by 25%-95%. A good loyalty rewards program should help businesses boost customer retention and repeat sales thus creating fiercely loyal customers.

This infographic reveals the importance of a loyal customer and highlights the top 3 reasons of investing in a loyalty rewards program.


Starbucks Rewards Program Infographic

Starbucks Rewards has been one of the most successful implementations of a loyalty and customer retention strategy. The program has been instrumental in propelling Starbucks to $19.16 billion in revenue.

This infographic details the award winning customer loyalty program from Starbucks and highlights its success story.


Leveraging Word-of-Mouth Infographic

Word-of-mouth is the most trusted form of marketing. People are seven times more likely to buy when referred by a friend.

The following infographic emphasizes on the importance of word-of-mouth marketing for a business and showcases a few success stories of referral marketing with convincing statistics.