Healthcare Rewards Platform

The Healthcare industry has gone through a tremendous disruption with the pandemic. Swamped with choices, offers, and new ways to spend their money, people are more willing to drop their brands of choice in favor of something different. Elevating the patient experience is central to being open to more progressive ways of doing things. Prioritizing the human patient experience will be the key success metric for healthcare organizations in the future.

Global innovation evangelist and 8x best-selling author, Brian Solis, states that “those innovative organizations that explore ways to improve experiences and deliver new value will, by default, make customers and patients happier and will help your market grow. To do so, you must look in and outside of your industry.”

Challenges

Customized Healthcare Rewards Platform

Sample Wellness Rewards Program

Benefits Of Loyalty Programs In Healthcare

Healthcare Loyalty Program

Consumer influences and pressures have caught up to the healthcare industry. Customer loyalty will be the next big thing in healthcare, beneficially disrupting & improving the healthcare vertical. Zinrelo, with its data science first approach, is solely focused on improving customer experience, building customer loyalty & engagement, and repeat purchases by generating customized insights for healthcare loyalty program users. These insights help healthcare businesses overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. A robust, secure, and scalable platform coupled with data analytics and strategic consultations sets Zinrelo as the most trusted loyalty platform to launch a healthcare loyalty program.

Challenges

Healthcare services currently face multiple challenges:

Customer Engagement & Retention

With numerous healthcare services vying for customer attention, it is difficult to engage customers and retain their loyalty.

Personalization

Technology will only take consumer-facing companies so far. Healthcare brands need to understand what customers want, and how they are likely to behave.

Reviews & Referrals

Customers will not go out of their way to provide reviews or referrals. However, every referral and review will bolster the brand image and help bring in incremental revenue.

Omnichannel Marketing

The continued digitization has increased the importance of omnichannel marketing.

In addition to the above, companies with healthcare products have additional challenges.

Inability To Influence Customer Behavior

Low-frequency purchases & limited interactions provide fewer touchpoints. Shoppers want to buy and co-create products, offers, and experiences that reflect their individual desires.

Harnessing Valuable Data

Once the goals for a healthcare brand are set. It is critical to measure what matters to ensure these are accurately tracked with data.

Privacy Concerns

Healthcare being a very intimate industry requires brands to assure patients about their commitment to privacy policies and the use of personal data to help them better.

No Marketing Help

Clients often are unwilling to take reference calls or provide case studies/testimonials.

Churn Affects Margins

Higher churn rate hampers the opportunity for lower-cost expansion and impacts long-term margins.

Unable To Sell Premium Modules

Upselling or cross-selling is a significant contributor to revenues, but it is difficult to achieve.

Customized Healthcare Rewards Platform

Zinrelo’s Healthcare Rewards Platform helps solve these challenges by creating a 360-degree engagement with customers and rewards them for performing various activities.

Below are some facets of Zinrelo’s Healthcare Loyalty Program.

Providing unique experiences to outshine your competitors and elicit customer loyalty.

  • Invitations to special events focused on patients’ health and wellness e.g., seminars, health screenings, gym memberships, exclusive memberships to health publications, etc.
  • Set experiential rewards and build gamification via badges & contests to create aspirational value among customers

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous transactional and non-transactional behavioral patterns. Capturing and using loyalty-relevant patient data in real-time, at a few key moments can help-

  • Create customized promotional messaging
  • Influence customer’s emotions
  • Improving personalization for customers
  • Close the gap between analysis and action
  •  The Zinrelo healthcare rewards platform will integrate with necessary e-commerce platforms, apps, POS systems or third-party platforms to create a truly omnichannel experience

Marketing has a big role in delivering truly patient-centric outcomes.

  • o Build traction and improve visibility on social media. This provides a unique way to show your personal side. Regular postings on social media can encourage your patients to engage with your brand in a meaningful way and build a community

A prospect from an active customer referral is 7X more likely to convert

  • Members can refer new prospects
  • Bigger impact on the community
  • Improves the customer base & revenues

Move higher spending customers to a higher tier.

  • It is important to pamper loyal customers
  • Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)

A mix of carefully designed loyalty strategies can positively affect healthcare organizations’ profitability

  • Special campaigns can be incorporated in the loyalty strategy to drive profitability

Sample Wellness Rewards Program

To illustrate what a Wellness Rewards Program could look like, we have taken the example of Fab Wellness.

Below are examples of a typical customer loyalty dashboard for a healthcare wellness company. This is a fully customizable, white-labeled dashboard that can be created by Zinrelo on the company website or mobile app.

Loyalty Points Earning Activities

Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.

Loyalty Rewards

Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.

Loyalty Rewards

Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.

Loyalty History

Clients can review their points and rewards history on a single screen that they can view on your website.

Loyalty Tiers

Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.

Loyalty Tiers

Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.

Travel & Hospitality Rewards Program Benefits

Repeat Sales

Revenue Per Customer

Profitability

Client Case Studies

Predator Nutrition case study - Zinrelo
Predator Nutrition
Predator Nutrition Average Order Value Increases By 33%
VIEW CASE STUDY
Atrantil case study - Zinrelo
Atrantil
Atrantil Achieves 14X Higher Customer Retention
VIEW CASE STUDY

Most Trusted Loyalty Platform

G2 names Zinrelo as a Leading Loyalty Management Software

MarTech Outlook awarded
Zinrelo as TOP Customer Data
Platform Provider 2022

GetApp names Zinrelo as Category
Leaders for Customer
Loyalty Software

Zinrelo wins the SourceForge
Leader Award in Customer
Loyalty Category

Software Advice names
Zinrelo as a Front Runner in
Customer Loyalty

Most Promising E Commerce
Technology
Solution
Providers 2021

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