In addition to the above, companies with healthcare products have additional challenges.
Providing unique experiences to outshine your competitors and elicit customer loyalty.
- Invitations to special events focused on patients’ health and wellness e.g., seminars, health screenings, gym memberships, exclusive memberships to health publications, etc.
- Set experiential rewards and build gamification via badges & contests to create aspirational value among customers
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous transactional and non-transactional behavioral patterns. Capturing and using loyalty-relevant patient data in real-time, at a few key moments can help-
- Create customized promotional messaging
- Influence customer’s emotions
- Improving personalization for customers
- Close the gap between analysis and action
- The Zinrelo healthcare rewards platform will integrate with necessary e-commerce platforms, apps, POS systems or third-party platforms to create a truly omnichannel experience
Marketing has a big role in delivering truly patient-centric outcomes.
- o Build traction and improve visibility on social media. This provides a unique way to show your personal side. Regular postings on social media can encourage your patients to engage with your brand in a meaningful way and build a community
A prospect from an active customer referral is 7X more likely to convert
- Members can refer new prospects
- Bigger impact on the community
- Improves the customer base & revenues
Move higher spending customers to a higher tier.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)
A mix of carefully designed loyalty strategies can positively affect healthcare organizations’ profitability
- Special campaigns can be incorporated in the loyalty strategy to drive profitability
G2 names Zinrelo as a Leading Loyalty Management Software
MarTech Outlook awarded
Zinrelo as TOP Customer Data
Platform Provider 2022
GetApp names Zinrelo as Category
Leaders for Customer
Zinrelo wins the SourceForge
Leader Award in Customer
Software Advice names
Zinrelo as a Front Runner in
Most Promising E Commerce