Healthcare Rewards Platform
The Healthcare industry has gone through a tremendous disruption with the pandemic. Swamped with choices, offers, and new ways to spend their money, people are more willing to drop their brands of choice in favor of something different. Elevating the patient experience is central to being open to more progressive ways of doing things. Prioritizing the human patient experience will be the key success metric for healthcare organizations in the future.
Global innovation evangelist and 8x best-selling author, Brian Solis, states that “those innovative organizations that explore ways to improve experiences and deliver new value will, by default, make customers and patients happier and will help your market grow. To do so, you must look in and outside of your industry.”
Challenges
Customized Healthcare Rewards Platform
Sample Wellness Rewards Program
Benefits Of Loyalty Programs In Healthcare
Healthcare Loyalty Program
Consumer influences and pressures have caught up to the healthcare industry. Customer loyalty will be the next big thing in healthcare, beneficially disrupting & improving the healthcare vertical. Zinrelo, with its data science first approach, is solely focused on improving customer experience, building customer loyalty & engagement, and repeat purchases by generating customized insights for healthcare loyalty program users. These insights help healthcare businesses overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. A robust, secure, and scalable platform coupled with data analytics and strategic consultations sets Zinrelo as the most trusted loyalty platform to launch a healthcare loyalty program.
Challenges
Healthcare services currently face multiple challenges:
Customer Engagement & Retention
With numerous healthcare services vying for customer attention, it is difficult to engage customers and retain their loyalty.
Personalization
Technology will only take consumer-facing companies so far. Healthcare brands need to understand what customers want, and how they are likely to behave.
Reviews & Referrals
Customers will not go out of their way to provide reviews or referrals. However, every referral and review will bolster the brand image and help bring in incremental revenue.
Omnichannel Marketing
The continued digitization has increased the importance of omnichannel marketing.
In addition to the above, companies with healthcare products have additional challenges.
Inability To Influence Customer Behavior
Low-frequency purchases & limited interactions provide fewer touchpoints. Shoppers want to buy and co-create products, offers, and experiences that reflect their individual desires.
Harnessing Valuable Data
Once the goals for a healthcare brand are set. It is critical to measure what matters to ensure these are accurately tracked with data.
Privacy Concerns
Healthcare being a very intimate industry requires brands to assure patients about their commitment to privacy policies and the use of personal data to help them better.
No Marketing Help
Clients often are unwilling to take reference calls or provide case studies/testimonials.
Churn Affects Margins
Higher churn rate hampers the opportunity for lower-cost expansion and impacts long-term margins.
Unable To Sell Premium Modules
Upselling or cross-selling is a significant contributor to revenues, but it is difficult to achieve.
Customized Healthcare Rewards Platform
Zinrelo’s Healthcare Rewards Platform helps solve these challenges by creating a 360-degree engagement with customers and rewards them for performing various activities.
Below are some facets of Zinrelo’s Healthcare Loyalty Program.
Providing unique experiences to outshine your competitors and elicit customer loyalty.
- Invitations to special events focused on patients’ health and wellness e.g., seminars, health screenings, gym memberships, exclusive memberships to health publications, etc.
- Set experiential rewards and build gamification via badges & contests to create aspirational value among customers
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous transactional and non-transactional behavioral patterns. Capturing and using loyalty-relevant patient data in real-time, at a few key moments can help-
- Create customized promotional messaging
- Influence customer’s emotions
- Improving personalization for customers
- Close the gap between analysis and action
- The Zinrelo healthcare rewards platform will integrate with necessary e-commerce platforms, apps, POS systems or third-party platforms to create a truly omnichannel experience
Marketing has a big role in delivering truly patient-centric outcomes.
- o Build traction and improve visibility on social media. This provides a unique way to show your personal side. Regular postings on social media can encourage your patients to engage with your brand in a meaningful way and build a community
A prospect from an active customer referral is 7X more likely to convert
- Members can refer new prospects
- Bigger impact on the community
- Improves the customer base & revenues
Move higher spending customers to a higher tier.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)
A mix of carefully designed loyalty strategies can positively affect healthcare organizations’ profitability
- Special campaigns can be incorporated in the loyalty strategy to drive profitability
Sample Wellness Rewards Program
To illustrate what a Wellness Rewards Program could look like, we have taken the example of Fab Wellness.
Below are examples of a typical customer loyalty dashboard for a healthcare wellness company. This is a fully customizable, white-label loyalty program dashboard that can be created by Zinrelo on the company website or mobile app.
Loyalty Points Earning Activities
Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.
Loyalty Rewards
Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.
Loyalty Rewards
Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.
Loyalty History
Clients can review their points and rewards history on a single screen that they can view on your website.
Loyalty Tiers
Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.
Loyalty Tiers
Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.
Healthcare and Wellness Rewards Program Benefits
Repeat Sales
Revenue Per Customer
Profitability
Client Case Studies
Most Trusted Healthcare Loyalty Platform
