Decoding the Success of Emirates Skywards
Report by Zinrelo
Emirates has a loyalty program called ‘Emirates Skywards’ which recently made headlines after overstepping the 30 million members threshold. Emirates Skywards aims to reward frequent flyers with exclusive benefits. Some of the key objectives of the loyalty program include the following:
- Increasing customer loyalty by offering rewards and benefits to program members.
- Improving customer experience by offering flexibility in earning and spending Miles.
- Boosting customer engagement through loyalty partnerships.
Brief About the Emirates Skywards Program
Emirates Skywards is the loyalty program of Emirates Airlines, one of the largest airlines in the world based in Dubai. It was launched in 2000 and has gained popularity for its generous rewards and benefits. Emirates has also launched a subscription-based version of its loyalty program called Skywards+. Members of Skywards+ can earn extra benefits based on their subscriptions.
What Makes Emirates Skyward Program Unique?
Typically, frequent flyer programs offer miles based on the amount spent. But, Emirates allows members to earn miles based on the route, fare type, and travel class. Members can also share their points with other Skywards members. The loyalty program also enables members to transfer points from the loyalty programs of strategic partners. Furthermore, members can unlock more benefits by joining the Skywards+ loyalty program.
To learn more about the remarkable success and unique features of the Emirates Skywards loyalty program, we invite you to download our comprehensive whitepaper for a detailed report on the program’s achievements and offerings.
Table of Contents
1. About the Brand
2. What Goals is the Loyalty Program Addressing?
3. Brief Overview of the Emirates Skywards Program
4. What Makes Emirates Loyalty Program Unique
5. Why Emirates Skywards Program Work
6. Success Metrics of the Program
7. Conclusion