Zinrelo Logo
Request a Demo
Menu Icon
77%

Increase in customer retention

1.68X

Increase in repeat purchase revenue

1.56X

Increase in product reviews

Get your copy

    About Jelly Belly

    Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!

    Objectives and challenges

    • Improve customer retention and repeat purchase revenues
    • Increase customer reviews and engagement

    The solution: A rewards program

    To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.

    • PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
    • The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.

    quote imageWe achieved a 77% increase in customer retention. The results were amazing!

    profile image

    Bryan Pergakis

    Digital Marketing | Jelly Belly

    Related Case Studies

    Chromatic Coffee

    Chromatic Coffee achieved an 84.83% increase in customer retention by implementing a rewards program that incentivized repeat purchases, strengthened customer loyalty, and enhanced shopping experiences with personalized offers.

    Read case study
    Life Nutrition

    Life Nutrition increased revenue by 31% within six months using a data-driven loyalty program, driving repeat purchases, strengthening long-term customer retention, and boosting engagement with personalized incentives.

    Read case study
    Predator Nutrition

    Predator Nutrition boosted Average Order Value by 33% using a strategic rewards program that encouraged higher spending, improved customer loyalty, and created lasting engagement with repeat buyers.

    Read case study