Loyalty Program for B2B Software and IT Service Companies

Zinrelo understands the unique challenges faced by B2B software and IT services companies. Zinrelo’s customer loyalty program software can setup a customized loyalty rewards program to not only overcome these challenges but also setup the company for long term success.

Challenges

Customized Loyalty Program Software for B2B

Sample B2B Loyalty Program

B2B Loyalty Software Benefits

Challenges

B2B software and service companies serve other businesses (clients). They face multiple challenges:

Churn Affects Margins

Higher churn rate hampers the opportunity for lower cost expansion and impacts long term margins.

Unable to Sell Premium Modules

Upselling or cross-selling, though a significant contributor to revenues and profitability, is difficult to achieve.

Lack of Prioritization

Clients should be prioritized based on how much they pay. With higher ticket sizes do not get that special treatment.

Lack of Engagement

Clients do not engage with the product/service, and do not attend trainings or review calls. This leads to cancellations.

No Marketing Help

Clients often are unwilling to take reference calls or provide case studies. It is difficult to get a client to help with marketing.

Lack of Referrals

Clients are hesitant to provide referrals to other businesses. Each referral, however, can be worth thousands of dollars.

Customized Loyalty Program Software for B2B

Zinrelo helps solve the above challenges. Zinrelo’s B2B loyalty software enables Software and Service companies to launch a formal B2B loyalty program for their clients. This B2B loyalty program creates 360-degree engagement with clients and rewards clients to perform specific activities that benefit the company.

Examples of activities that clients could get rewarded for are described below. Zinrelo’s platform enables you to create unlimited custom activities.

Purchases

Buy software or service
Renewals

Encourage Higher Spending: Reward them for every dollar they spend. Move higher spending customers to a higher tier of service.

Engagement

On-time launch
Use a newly launched product feature
Attend a training
Attend a quarterly business review
Respond to a survey

Reduce Churn: Get clients engaged on a regular basis. The more they engage, the less likely they are to churn.

Gamification

Bonus points for multiple year contracts
Bonus points for add on or value-added services

Encourage specific customer behaviour: Influence clients’ purchase behaviour to increase revenues & profitability. Increase proliferation of services and products.

Marketing

Write a review
Record a video testimonial
Provide a case study
Issue a press release
Deliver a joint webinar
Take a reference call with a prospect
Speak at a conference

Get clients to generate valuable marketing collateral: Get your clients to help with your marketing. Prospects who hear what your clients are saying are 5X more likely to convert.

Referral

Refer company to new prospects

Generate Referral Business: A prospect from an active client referral is 7X more likely to convert

“B2B Clients are worth thousands of dollars. Every year, if the loyalty program can help you retain just one Client and get just one new Client, the program will pay for itself”

Sample B2B Loyalty Program

To illustrate what a customer loyalty program software could look like for a B2B Software and Service company, we taken the example of Fab Software,
a company that sells marketing software and professional services.

Below are examples of a typical client loyalty dashboard for a B2B Software and Service company. This will be created by Zinrelo automatically on
the company website.

Loyalty Points Earning Activities

Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.

Loyalty Rewards

Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, account credit, free company merchandise, free company software or services, paid vacations and lots more.

Loyalty Rewards

Loyalty History

Clients can review their points and rewards history on a single screen that they can view on your website.

Loyalty Tiers

Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.