- Buy software or service
Encourage Higher Spending: Reward them for every dollar they spend. Move higher spending customers to a higher tier of service.
- On-time launch
- Use a newly launched product feature
- Attend a training
- Attend a quarterly business review
- Respond to a survey
Reduce Churn: Get clients engaged on a regular basis. The more they engage, the less likely they are to churn.
- Bonus points for multiple year contracts
- Bonus points for add on or value-added services
Encourage specific customer behaviour: Influence clients’ purchase behaviour to increase revenues & profitability. Increase proliferation of services and products.
- Write a review
- Record a video testimonial
- Provide a case study
- Issue a press release
- Deliver a joint webinar
- Take a reference call with a prospect
- Speak at a conference
Get clients to generate valuable marketing collateral: Get your clients to help with your marketing. Prospects who hear what your clients are saying are 5X more likely to convert.
- Refer company to new prospects
Generate Referral Business: A prospect from an active client referral is 7X more likely to convert
“B2B Clients are worth thousands of dollars. Every year, if the loyalty program can help you retain just one Client and get just one new Client, the program will pay for itself”