Customer Loyalty in Travel and Hospitality Industry

Customer loyalty in travel industry is the need of the hour for the sector. Travel and Hospitality services have suffered greatly because of COVID-19 and with travel restrictions easing up, it is important to engage and retain loyal customers. The solutions to overcome such unique challenges can be implemented with Zinrelo’s Loyalty platform.

Challenges

Customized Loyalty Program for Travel Industry

Sample Travel Industry Loyalty Program

Benefits

Zinrelo, with its data science first approach, is solely focused on generating customized insights for our clients. These insights help travel & hospitality companies overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. This sets ZInrelo as the best loyalty platform for the travel industry.

Challenges

Zinrelo understands the unique challenges faced by travel and hospitality companies. Zinrelo’s customer loyalty platform can set up a customized loyalty rewards program to not only overcome these challenges but also set up the company for long-term success.

Travel & Hospitality companies cater to B2C and B2B clientele. They face multiple challenges:

Lack of Uniqueness

Due to global standardization, all offers and services seem indistinguishable from the other. In such cases, lack of unique offers and experiences becomes a challenge.

Lack of Personalization

Personalization is the key to customer satisfaction. The top customers can be offered personalized packages based on how often they engage with the company for their travels.

Testimonials and Referral

Travelers will not go out of their way to provide testimonials or referrals. Every referral and testimony can help bring in a lot of revenue for such travel and hospitality companies.

Adoption of Add-on Services

Encouraging customers to try and pay for add-on services is a major challenge.

Online Reputation Management

On a rare occasion, itineraries may not go as planned which leaves travelers less than satisfied.

Seasonality

The tourism industry is highly subject to seasonality. It is a lost opportunity in such cases to not engage the customers.

Customized Loyalty Programs in Travel Industry

Zinrelo’s customized travel loyalty programs solve these challenges. Travel & hospitality reward programs create a 360-degree engagement with customers and reward them for performing various activities.

Below are some facets of Zinrelo’s loyalty platform that can benefit Travel & Hospitality companies.

Better Segmentation

Machine learning algorithms help create different customer segments based on unique attributes, preferences and previous behavioural patterns.

Offer incentives for personalized services and unique preferences
Provide customized packages and itineraries based on customer’s interests
Provide annual calendar of events the customer would like to visit

Unique Experiences

Providing unique experiences to outshine your competitors and elicit customer loyalty

Set experiential rewards and build gamification via badges & contests to create aspirational value among customers

Online Reputation Management

Maintaining the online reputation is very tricky.

On a rare occasion when the customer is upset, Loyalty programs allow travel and hospitality companies to tackle the situation before customers take to social media and tarnish hard earned reputations

Marketing

Get your clients to help with your marketing. 96.4% of the frequent internet users consult online tourists’ reviews while they are planning their trips.

Write a review
Record a video testimonial
Social tagging on vacation photos & videos

Reward Tiers

Move higher spending customers to a higher tier of service.

It is important to pamper loyal customers
Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)
Priority access and concierge services are just a few examples that can be offered

Referral

A prospect from an active customer referral is 7X more likely to convert

Refer company to new prospects

Multi-lingual Support

Providing multi-lingual support will help win trust of foreign tourists

A platform available in various languages is always a great way to win over customers from various geographies

“New clients are worth thousands of dollars. Every year, if the loyalty program can help you retain just one client and get just one new client, the program will pay for itself”

Sample Loyalty Program in Travel Industry

To illustrate what a customer loyalty program software could look like for a travel & hospitality company, we have taken the example of Fab Travels. Below are examples of a typical client loyalty dashboard for a travel and hospitality company. This will be created by Zinrelo automatically on the company website.

Loyalty Points Earning Activities

Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.

Loyalty Rewards

Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.

Loyalty Rewards

Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, free room nights and lots more.

Loyalty History

Clients can review their points and rewards history on a single screen that they can view on your website.

Loyalty Tiers

Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.