Oracle Lighting Increases Repeat Purchase Revenues By 154%

Loyalty Rewards Program Case Study

About Oracle Lighting

Oracle Lighting has been producing automotive lighting components since 1999. Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for their business practices.

Objectives and Challenges

Improve customer retention
Increase in repeat purchase rate

The Solution: A Rewards Program

With the objective to establish a stronger connection with customers & to maximize revenue through repeat purchases, Oracle Lighting implemented their VIP Rewards program using Zinrelo’s modern-day loyalty rewards platform.

With the VIP Rewards Program, Oracle Lighting migrated to points-based promotions instead of cash discounts leading to improved profitability, increased repeat purchases and revenues.

About Keto Chow

Keto Chow was started in January 2015 by Chris Bair. Keto Chow came about because doing a Ketogenic diet can be hard to figure out, especially getting the correct electrolytes and the right macronutrient mix. Keto Chow was setup to make a nutritionally complete food with taste good enough for everyone to enjoy. It would make it easy to follow a keto diet. In January 2016, the business changed from a Sole Proprietorship to “Keto Chow, LLC”. Sales continued to increase and in September 2016 the operations moved out of the Bair house and into a warehouse in South Jordan, Utah and moved again to Draper in 2019.

Objectives and Challenges

Improve customer retention
Increase the Repeat Purchase Revenue

The Solution: A Rewards Program

With the objective to establish a stronger connection with customers & maximizing revenue by improving average order value (AOV), Keto Chow implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi
Operations Manager at Oracle Lighting