Loyalty Rewards Program Case Study
About Keto Chow
Keto Chow was started in January 2015 by Chris Bair. Keto Chow came about because doing a Ketogenic diet can be hard to figure out, especially getting the correct electrolytes and the right macronutrient mix. Keto Chow was setup to make a nutritionally complete food with taste good enough for everyone to enjoy. It would make it easy to follow a keto diet. In January 2016, the business changed from a Sole Proprietorship to “Keto Chow, LLC”. Sales continued to increase and in September 2016 the operations moved out of the Bair house and into a warehouse in South Jordan, Utah and moved again to Draper in 2019.
Objectives and Challenges
- Improve customer retention
- Increase the repeat purchase revenue
The Solution: A Rewards Program
With the objective to establish a stronger connection with customers & maximizing revenue by improving average order value (AOV), Keto Chow implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.
About Keto Chow
Keto Chow was started in January 2015 by Chris Bair. Keto Chow came about because doing a Ketogenic diet can be hard to figure out, especially getting the correct electrolytes and the right macronutrient mix. Keto Chow was setup to make a nutritionally complete food with taste good enough for everyone to enjoy. It would make it easy to follow a keto diet. In January 2016, the business changed from a Sole Proprietorship to “Keto Chow, LLC”. Sales continued to increase and in September 2016 the operations moved out of the Bair house and into a warehouse in South Jordan, Utah and moved again to Draper in 2019.
Objectives and Challenges
- Improve customer retention
- Increase the Repeat Purchase Revenue
The Solution: A Rewards Program
With the objective to establish a stronger connection with customers & maximizing revenue by improving average order value (AOV), Keto Chow implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.
“Zinrelo’s suggestion to target customers to increase their AOV worked very well. Having a rewards program helps us keep them engaged and even gives us a simple way to encourage sharing Keto Chow with their friends. Our customers buy from us to follow a healthier keto lifestyle. It is phenomenal to see an increase of 20.76% in average order value (AOV).”
Chris Bair
Founder at Keto Chow
Rewards Program Results
Increase in Average Order Value
Increase in Repeat Purchase Revenue
