Increases Customer Retention by 77%
& Repeat Purchase Revenue by 1.69X

About Jelly Belly

Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!

Objectives and Challenges

  • Increase customer reviews and engagement
  • Improve customer retention and repeat purchase revenues

The Solution: A Rewards Program

To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.

  • PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
  • The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.

About Jelly Belly

Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!

Objectives and Challenges

  • Increase customer reviews and engagement
  • Improve customer retention and repeat purchase revenues

The Solution: A Rewards Program

To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.

  • PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
  • The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.

“The PowerReviews-Zinrelo integration took five minutes. It’s by far the easiest integration I can remember doing.”

Bryan Pergakis
Digital Marketing Manager at Jelly Belly

Experience the Zinrelo Loyalty Rewards Platform to Believe it!

Rewards Program Results

Increase in
Product Reviews

Increase in
Customer Retention

Increase in
Repeat Purchase Revenue

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