Loyalty Rewards Program Case Study
About DefenAge
DefenAge is the #1 global anti-aging skincare brand. First released its products in 2015, the brand is driven by scientifically proven practices and backed by the world’s leading dermatologists. The cruelty-free brand has won 9+ elite awards in the beauty Industry.
Objectives and Challenges
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- Increase customer retention
- Increase repeat purchase revenue
The Solution: A Loyalty Rewards Program powered by Zinrelo
The following components of the loyalty rewards program made a huge difference:
- Omnichannel loyalty across the website and physical stores
- Deep personalization and segmentation to boost purchase frequency
About Life Nutrition
Life Nutrition is a premium health brand focused on providing science-backed ingredients in sustainable packaging. They focus on providing personalized vitamin solutions for men, women, and kids. Since 2016, Life Nutrition has consistently won the industry’s most reputed ‘Watsons HWB Supplements Award’.
Objectives and Challenges
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- Increase repeat purchase revenue
“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.”
Annette Berg
Director of Customer Experience
Rewards Program Results
Increase in
Customer Retention
by 65%
Increase in Repeat Revenue Per Member
by 57%
Increase in Customer Purchase Frequency
by 33%
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