Acquiring a new customer costs more than selling to an existing one. Repeat customers also spend more than your first-time...
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Top 5 Customer Retention Trends for 2020
December 17, 2019 What is Customer Retention? Most would describe it as the art of recognizing your most loyal customers, identifying their user...
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Retail Loyalty Rewards Programs – Holiday Season Essentials
November 28, 2019 eMarketer forecasts the total US holiday retail sales will climb 3.8% to $1.008 trillion this year: the first-ever trillion-dollar holiday...
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Creating Brand Advocates- 5 Strategies to Convert Loyal Customers Into Brand Advocates
November 5, 2019 What differentiates a brand advocate from a loyal customer? A brand advocate is a customer who talks favourably about a...
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Driving Stronger Connections with Receipts Scanning
October 17, 2019 Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
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Customer Loyalty Through Segmentation: The Key To a Successful Loyalty Program
October 14, 2019 Customers are individuals, each with individual needs and interests. Approaching them as individuals will vastly aid your marketing efforts and...
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4 Must-Have Features in a Rewards Program
July 28, 2019 The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A...
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How to Get Repeat Customers for Repeat Business ?
July 27, 2019 Ever wondered if you can quantify the value of a repeat customer, specifically for your business? Can you apply a...
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Technology Enabling Brands to Create Evolved Reward Programs
July 19, 2019 Reward programs are a crucial part of any customer retention strategy, and they can be hugely successful in keeping customers...
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5 Strategies to Minimize Liability from Rewards Programs
July 17, 2019 With the introduction of Accounting Standards Codification ASC 606, the liability incurred by rewards program is becoming an increasingly important...
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Financial Accounting for Liability from Rewards Programs
July 16, 2019 When a business launches a rewards program, it is critical to evaluate the impact of reward points on its financial...
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Customer Retention: The Key to a Successful Business
June 13, 2019 Customers demand what they want to demand. When companies fail to deliver experience by experience or live up to their...
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In-Cart Rewards Redemption maximizes the benefit of a Loyalty Program
June 10, 2019 Encouraging customers to keep using the benefits of your program is the key to success for a loyalty rewards program....
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Starbucks Rewards Case Study – What Makes It Work?
May 30, 2019 Coffee helps us to kick start our day or helps us take the best breaks when we need one! Coffee...
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Building Customer loyalty with an effective customer retention strategy – A Game Changer
May 7, 2019 “Get closer than ever to your customers. So close that you tell them what they need well before they realize...
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