ZINRELO BLOG

How are retail loyalty programs changing?

How are retail loyalty programs changing?

The key to the success of loyalty programs in the retail segment has been the adaptive approach towards technology and...
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Top FMCG Loyalty Programs

Top FMCG Loyalty Programs

A major challenge for FMCG brands has been an inability to own customers and direct interaction channels thus leading to...
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Webinar- Boost Holiday Season Revenue with a Loyalty Program

Webinar- Boost Holiday Season Revenue with a Loyalty Program

The holiday season is eagerly awaited by businesses from a revenue perspective. Every business wants a bigger share of the...
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How to build a global loyalty program with local relevance?

How to build a global loyalty program with local relevance?

Have you ever wondered why loyalty programs of global brands such as Netflix and Starbucks are so popular? The same...
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Importance of strategy in loyalty programs

Importance of strategy in loyalty programs

Forrester’s research suggests that it is 5X more costly to acquire new customers than to retain existing ones. Loyalty programs...
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Are you loyal to your customers?

Are you loyal to your customers?

Loyalty motivates customers to stay connected with a brand. Almost every brand is launching a loyalty program to drive customer...
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Webinar: Importance of Loyalty in the Automotive Segment

Webinar: Importance of Loyalty in the Automotive Segment

Dramatic changes are ahead for the automotive aftermarket. These include changing customer expectations and accelerated adoption of new technologies. Customers...
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CDP vs. Loyalty: What Should You Invest in First?

CDP vs. Loyalty: What Should You Invest in First?

With data-driven transformations driving customer retention trends, brands need to understand where they stand on the scale of digital maturity....
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What makes premium loyalty programs work?

What makes premium loyalty programs work?

Paying a fee to join a membership or loyalty program sounds not the path most people would take. This is...
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Most Popular Australian Loyalty Programs

Most Popular Australian Loyalty Programs

The Australian loyalty market has grown by approximately 12% in the last few years. The success of loyalty programs in...
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Loyalty programs are helping manufacturing brands build stronger customer connections

Loyalty programs are helping manufacturing brands build stronger customer connections

Manufacturing products are sold through multiple channels —suppliers, retailers, distributors, or e-commerce websites. Often the lack of direct interaction makes...
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How has the American Airlines loyalty program evolved?

How has the American Airlines loyalty program evolved?

American Airlines launched its first loyalty reward program ‘AAdvantage’ on May 1, 1981. American Airlines has tactically made several changes...
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What makes the Southwest Airlines Rapid Rewards a Popular Choice?

What makes the Southwest Airlines Rapid Rewards a Popular Choice?

With no shortage of airlines, competition is fierce in the United States travel industry. Every airline has launched a loyalty...
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How can brands collect first-party data effectively in loyalty programs?

How can brands collect first-party data effectively in loyalty programs?

Every brand gathers user data and puts it to work with artificial intelligence & machine learning. The web generates a...
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Building Long-term Loyalty Through Incentives

Building Long-term Loyalty Through Incentives

According to research by McKinsey, top-performing customer loyalty platforms potentially boost revenue through points redemption by 15-25% in a year....
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