The key to the success of loyalty programs in the retail segment has been the adaptive approach towards technology and...
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ZINRELO BLOG
Top FMCG Loyalty Programs
August 22, 2022
A major challenge for FMCG brands has been an inability to own customers and direct interaction channels thus leading to...
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Webinar- Boost Holiday Season Revenue with a Loyalty Program
August 19, 2022
The holiday season is eagerly awaited by businesses from a revenue perspective. Every business wants a bigger share of the...
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How to build a global loyalty program with local relevance?
August 10, 2022
Have you ever wondered why loyalty programs of global brands such as Netflix and Starbucks are so popular? The same...
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Importance of strategy in loyalty programs
July 27, 2022
Forrester’s research suggests that it is 5X more costly to acquire new customers than to retain existing ones. Loyalty programs...
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Are you loyal to your customers?
July 19, 2022
Loyalty motivates customers to stay connected with a brand. Almost every brand is launching a loyalty program to drive customer...
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Webinar: Importance of Loyalty in the Automotive Segment
July 15, 2022
Dramatic changes are ahead for the automotive aftermarket. These include changing customer expectations and accelerated adoption of new technologies. Customers...
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CDP vs. Loyalty: What Should You Invest in First?
July 15, 2022
With data-driven transformations driving customer retention trends, brands need to understand where they stand on the scale of digital maturity....
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What makes premium loyalty programs work?
July 14, 2022
Paying a fee to join a membership or loyalty program sounds not the path most people would take. This is...
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Most Popular Australian Loyalty Programs
July 12, 2022
The Australian loyalty market has grown by approximately 12% in the last few years. The success of loyalty programs in...
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Loyalty programs are helping manufacturing brands build stronger customer connections
June 20, 2022
Manufacturing products are sold through multiple channels —suppliers, retailers, distributors, or e-commerce websites. Often the lack of direct interaction makes...
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How has the American Airlines loyalty program evolved?
June 16, 2022
American Airlines launched its first loyalty reward program ‘AAdvantage’ on May 1, 1981. American Airlines has tactically made several changes...
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What makes the Southwest Airlines Rapid Rewards a Popular Choice?
May 28, 2022
With no shortage of airlines, competition is fierce in the United States travel industry. Every airline has launched a loyalty...
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How can brands collect first-party data effectively in loyalty programs?
May 24, 2022
Every brand gathers user data and puts it to work with artificial intelligence & machine learning. The web generates a...
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Building Long-term Loyalty Through Incentives
May 19, 2022
According to research by McKinsey, top-performing customer loyalty platforms potentially boost revenue through points redemption by 15-25% in a year....
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