Evolving customer behavior in recent years has highlighted the need for a future-driven approach while building a loyalty program. My...
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ZINRELO BLOG
Webinar- Importance of Personalization in Loyalty Programs
September 23, 2022
Personalization builds relationships with customers which turns into emotional loyalty. Long-term relationships with loyalty program members encourage more engagement in...
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Artificial Intelligence & Machine Learning Powered Loyalty Programs
September 13, 2022
With enterprises leveraging machine learning and artificial intelligence to drive better customer experience, loyalty programs are advancing every year. AI...
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How are retail loyalty programs changing?
August 24, 2022
The key to the success of loyalty programs in the retail segment has been the adaptive approach towards technology and...
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Top FMCG Loyalty Programs
August 22, 2022
A major challenge for FMCG brands has been an inability to own customers and direct interaction channels thus leading to...
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Webinar- Boost Holiday Season Revenue with a Loyalty Program
August 19, 2022
The holiday season is eagerly awaited by businesses from a revenue perspective. Every business wants a bigger share of the...
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How to build a global loyalty program with local relevance?
August 10, 2022
Have you ever wondered why loyalty programs of global brands such as Netflix and Starbucks are so popular? The same...
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Importance of strategy in loyalty programs
July 27, 2022
Forrester’s research suggests that it is 5X more costly to acquire new customers than to retain existing ones. Loyalty programs...
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Are you loyal to your customers?
July 19, 2022
Loyalty motivates customers to stay connected with a brand. Almost every brand is launching a loyalty program to drive customer...
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Webinar: Importance of Loyalty in the Automotive Segment
July 15, 2022
Dramatic changes are ahead for the automotive aftermarket. These include changing customer expectations and accelerated adoption of new technologies. Customers...
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CDP vs. Loyalty: What Should You Invest in First?
July 15, 2022
With data-driven transformations driving customer retention trends, brands need to understand where they stand on the scale of digital maturity....
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What makes premium loyalty programs work?
July 14, 2022
Paying a fee to join a membership or loyalty program sounds not the path most people would take. This is...
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Most Popular Australian Loyalty Programs
July 12, 2022
The Australian loyalty market has grown by approximately 12% in the last few years. The success of loyalty programs in...
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Loyalty programs are helping manufacturing brands build stronger customer connections
June 20, 2022
Manufacturing products are sold through multiple channels —suppliers, retailers, distributors, or e-commerce websites. Often the lack of direct interaction makes...
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How has the American Airlines loyalty program evolved?
June 16, 2022
American Airlines launched its first loyalty reward program ‘AAdvantage’ on May 1, 1981. American Airlines has tactically made several changes...
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