Loyalty Rewards Program Case Study
About Wrigleyville Sports
Wrigleyville Sports offers nearly every Chicago Cubs licensed item: from key chains to leather jackets, including authentic on-field jerseys, t-shirts, sweats, caps, teddy bears, bobble head dolls, posters, glassware, golf balls, photos, and much more!
Objectives and Challenges
- Improve customer retention to foster loyalty
The Solution: A Rewards Program
Zinrelo’s data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty. An important insight was that the third purchase was the inflexion point beyond which customers stay loyal to the Wrigleyville and are unlikely to switch to a competitor.
Zinrelo recommended that Wrigleyville should offer customers a higher reward after the first purchase to encourage the second and third purchases. With this new insight Wrigleyville Sports modified their loyalty rewards program so that many more of the purchasers would be eligible for a reward after their first purchase.
About Wrigleyville Sports
Wrigleyville Sports offers nearly every Chicago Cubs licensed item: from key chains to leather jackets, including authentic on-field jerseys, t-shirts, sweats, caps, teddy bears, bobble head dolls, posters, glassware, golf balls, photos, and much more!
Objectives and Challenges
- Improve customer retention to foster loyalty
The Solution: A Rewards Program
Zinrelo’s data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty. An important insight was that the third purchase was the inflexion point beyond which customers stay loyal to the Wrigleyville and are unlikely to switch to a competitor.
Zinrelo recommended that Wrigleyville should offer customers a higher reward after the first purchase to encourage the second and third purchases. With this new insight Wrigleyville Sports modified their loyalty rewards program so that many more of the purchasers would be eligible for a reward after their first purchase.
“Data helps us better understand the behavior of buyers. We can now predict future behaviors and as a result, drive greater loyalty.”
Eric Castellucci
Marketing Director Wrigleyville Sports
Rewards Program Results
Increase Customer Retention
Customers Incentivized
