TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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AI-Powered Churn Prediction

Stop Customer Churn Before It Starts

Don’t just report on past performance; predict the future. AI identifies at-risk customers with uncanny accuracy, forecasts their next likely purchase, and helps you keep them engaged with the right personalized offer at the right time. Move from reactive to intentional retention marketing.
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The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Your Best Customers Are Leaving, and Your Generic Campaigns Can't Stop Them

You worked hard to win that customer. But in the silence between purchases, they’re being pulled away by competitor discounts and new distractions. Before you know it, a valuable, high-spending loyalty member goes dark. You’re left wondering what went wrong, while your marketing budget is wasted on customers who were already on their way out. Standard engagement tactics are a shot in the dark, you’re sending the right message at the wrong time, or the wrong message entirely.

Churn Prediction

Turn Insight Into Action and Revenue

Stop guessing and start knowing. Our advanced Churn Prediction Model moves beyond simple analytics to deliver a proactive retention strategy. We analyze your transactional and loyalty data to pinpoint exactly who is at risk of leaving before they disengage, empowering you to save your most valuable customers and secure your revenue.
Churn Prediction

Pinpoint At-Risk Customers with Precision

Our AI assigns a simple, actionable churn risk score from 0 to 100 to every loyalty member. This isn't just data; it's a roadmap. Instantly see who is likely to disengage, understand their value, and know exactly where to focus your efforts for the biggest impact on your bottom line.

Focus on Retaining High-Value Members

Stop wasting your best offers on the wrong audience. Our model allows you to create powerful customer segments, like 'High Risk, High LTV,' so you can deploy targeted, personalized retention campaigns that resonate. Intervene with the perfect incentive at the perfect moment to keep your MVPs loyal for life.

Intelligence That Knows Your Industry

Customer behavior isn't one-size-fits-all. A CPG customer's purchase cycle is vastly different from a B2B distributor. Our models are tailored to the unique buying patterns and engagement signals of your sector, from automotive aftermarket and services to beauty & cosmetics, for predictions you can trust.

Actionable Insights, Everywhere You Look

Churn risk isn’t a buried metric; it’s a vital sign woven directly into the TrueLoyal platform. These insights are seamlessly accessible where you need them most.
Maximize loyalty and business growth with TrueLoyal

Step 1

Member Profiles

Instantly view individual risk scores and categories.

Step 2

Campaign Targeting

Build and automate retention campaigns based on risk segmentation.

Step 3

Analytics Dashboard

Monitor churn trends and measure campaign effectiveness over time.

Step 4

Data Exports

Easily incorporate churn data into your external BI tools for deeper analysis.

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives
Connect the omni-channel dots between customers’ online and in-store behaviors.
Personalized Engagement
Advanced data and segmentation engine for hyper-personalized omni-channel experiences.
Real-Time Visualization
Visualize key metrics data instantly for informed decisions and ROI tracking.
Enterprise-grade
Secure, scalable, data compliant - premium services and dedicated support.

Empower your loyalty program with our cutting-edge platform

TrueLoyal’s enterprise-grade loyalty platform helps brands unlock revenue through data-driven rewards, advanced analytics, and personalized engagement. Backed by expert strategy and white-glove support, we go beyond software to help you scale retention, advocacy, and lifetime value.

Frequently asked questions

What is TrueLoyal's Churn Prediction Model?
It's an advanced AI engine designed to give you a critical advantage. The model analyzes your past transactional and loyalty data to predict the future—specifically, the likelihood of a loyalty member disengaging. It goes beyond simple reporting to give you actionable foresight.
Which industries can benefit from churn prediction?
Any business that relies on repeat customers. We've developed industry-specific models for retail, beauty, automotive, pet supplies, food & beverage, and more, because we know that buying behavior is unique to each sector. This ensures the predictions are highly relevant to your business.
How does the churn prediction model support marketing and campaigns?
It makes your marketing smarter and more efficient. Instead of generic batch-and-blast campaigns, our churn scores enable precision targeting. You can create automated campaigns specifically for 'High-Risk, High-Value' customers, delivering personalized offers that prevent them from leaving and making your loyalty program infinitely more effective.
Can churn risk scores be integrated with my existing campaigns?
Absolutely. That's the whole point. Churn insights are available directly within the TrueLoyal platform's campaign builder, member profiles, and analytics dashboards. This makes the data immediately actionable for your marketing team without needing complex workarounds.
What if the churn model doesn’t perform well for a specific brand?
We are your partner, not just a software vendor. While our industry-specific models are incredibly effective, we continuously evaluate performance for every account. If we find that your customer behavior is unique, our data science team can work with you to develop a custom model to ensure you get the most accurate and effective results possible. Your success is our success.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.