Loyalty Rewards Programs for Restaurants
Loyalty rewards programs for restaurants is the need of the hour for the sector. Hospitality and dining services have suffered greatly because of COVID-19 and with restrictions fluctuating, it is important to engage and retain loyal customers. The solutions to overcome such unique challenges can be implemented with Zinrelo’s loyalty rewards platform.
Zinrelo, with its data science first approach, is solely focused on generating customized insights for our customers. These insights help restaurants overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. This sets Zinrelo as one of the best platforms for customer loyalty programs for restaurants.
Challenges
Zinrelo can setup a customized loyalty rewards program to not only overcome these challenges but also drive the restaurant’s growth for long term success.
Restaurants face multiple challenges:
Shifting Preferences and Expectations
Consumer behavior keeps changing and restaurants must be able to keep up with customer expectations.
Customer Engagement and Retention
With numerous restaurants vying for customers, it is difficult to engage customers and maintain a high brand recall.
Reviews and
Referrals
Customers will not go out of their way to provide reviews or referrals. Every referral and review can help bring in a lot of revenue for restaurants.
Online Reputation Management
On a rare occasion, dining, delivery or take out experiences may not go as planned, which leaves customers less than satisfied.
Customized Loyalty Programs in Restaurant Industry
Zinrelo’s customized loyalty rewards programs for restaurants helps solve these challenges. Restaurant loyalty programs create a 360- degree engagement with customers and rewards them for performing various activities.
Below are some facets of Zinrelo’s loyalty program that can benefit restaurants.
Machine learning algorithms help create different customer segments based on unique attributes, preferences and previous behaviouralpatterns
- Helps in better promotional messaging
Providing unique experiences to outshine your competitors and elicit customer loyalty
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers.
Maintaining the online reputation is very tricky.
- On a rare occasion when the customer is upset, Loyalty programs allow restaurants companies to tackle the situation before customers take to social media and tarnish hard earned reputations
Customers could opt for in-house dining, takeout or they could purchase through a third-party store.
- A loyalty program for restaurants will integrate with necessary e-commerce platforms, POS systems or third party platforms and create an omni-channel experience
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)
Get your customers to help with your marketing.
- Write a review or Record a video testimonial
- Social tagging photos & videos
A prospect from an active customer referral is 7X more likely to convert
- Refer restaurants to new prospects
Sample Restaurant Loyalty Program
To illustrate what a restaurant loyalty program could look like, we have taken the example of Fab Restaurant, a chain of restaurants. Below are examples of a typical customer loyalty dashboard for a restaurant. This will be created by Zinrelo automatically on the company website.
Loyalty Points Earning Activities
Customers can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.
Loyalty Rewards
Customers can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, and lots more.
Loyalty Rewards
Customers can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, and lots more.
Loyalty History
Customers can review their points and rewards history on a single screen that they can view on your website.
Loyalty Tiers
Customers can review their tier level. Higher spending customers are automatically moved to higher tiers giving them a privileged level of service. This makes the customers feel special and increases the emotional investment.
Loyalty Tiers
Customers can review their tier level. Higher spending customers are automatically moved to higher tiers giving them a privileged level of service. This makes the customers feel special and increases the emotional investment.
Restaurant Rewards Program Benefits
Repeat Sales
Revenue Per Customer
Profitability
Client Testimonials
G2 CROWD NAMES ZINRELO AS A LEADING LOYALTY MANAGEMENT SOFTWARE
244 Loyalty companies reviewed by G2 Crowd. Zinrelo ranked #1
G2 CROWD NAMES ZINRELO AS A LEADING LOYALTY MANAGEMENT SOFTWARE
283 Loyalty companies reviewed by G2 Crowd.
