About Jelly Belly
Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!
Objectives and Challenges
- Improve customer retention and repeat purchase revenues
- Increase customer reviews and engagement
The Solution: A Rewards Program
To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.
- PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
- The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.
About Jelly Belly
Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!
Objectives and Challenges
- Increase customer reviews and engagement
- Improve customer retention and repeat purchase revenues
The Solution: A Rewards Program
To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews.
- PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
- The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.
“The PowerReviews-Zinrelo integration took five minutes. It’s by far the easiest integration I can remember doing.”
Bryan Pergakis
Digital Marketing Manager at Jelly Belly
Rewards Program Results
Increase in
Customer Retention
Increase in
Repeat Purchase Revenue
Increase in
Product Reviews
