DATA ANALYTICS IS TRANSFORMING THE LOYALTY REWARDS PROGRAM

Data fuels customer identity so loyalty marketers can better understand the behavior of their members, predict future behaviors and as a result drive more loyalty to their brand. When your data strategy and loyalty programs are aligned, the focus remains consistent across all marketing constituents to keep the customer front and center in all that you do.

This infographic highlights how brands are leveraging customer data to create more meaningful programs and how a loyalty program can help you uplift customer retention with a data driven approach.

Source: Xtrema Cookware, FSAstore